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Yoga apparel brand ‘be present’ debuts Fall ’13 collection

September 11, 2013 (United States Of America)

Denver-based yoga clothing company, be present, is launching its Fall 2013 Collection. The line introduces bold colors for the season in its signature yoga clothing styles.

Each season, be present releases a new palette, and the company is well-known for its brightly colored pants. Their proprietary fabric, called Breathe Weave is a lightweight, quick-drying fabric with a modest amount of stretch.

These styles are unique in the yoga clothing industry as many yoga clothes are made with knitted fabrics rather than woven ones.

This fall collection introduces six new colors which will be available in all Breathe Weave styles for women, and select colors will be available in men’s styles as well. As always, be present manufactures its entire line in the United States, most of it done within a 10-mile radius of its Denver offices.

The most notable change in the company’s new line launch is the presentation of its Fall Look Book. be present worked with Denver-based yoga teacher, Lisa Richards, in shooting its new line. The clothing was photographed in motion as opposed to stagnant product shots, as had been the norm previously.

“We’re beyond thrilled to showcase the line in this way,” says Director of Marketing, Maggie Mistovich. “Because we make clothing for the yoga lifestyle, it makes sense to photograph the clothing as it moves through yoga poses,” she adds.


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