Home / Knowledge / News / Apparel/Garments / AUR unveils new performance golf wear line
AUR unveils new performance golf wear line
Sep '13
Showcasing AUR's proprietary Active and Aware fabrics, the Spring 2014 Collection incorporates the brand's sophisticated and elevated design aesthetic with its' strong sense of golf authenticity.  The AUR Spring 2014 Collection includes a full offering of polo shirts, sweaters, thermal tops, shorts, pants, outerwear and accessories for both men and women.  
"We are extremely excited to present our Spring 2014 collection and we are confident these season's collection is the finest collection in the history of AUR," says Mark Fletcher, President - Fletcher Leisure Group. "Our goal for this season was to elevate the brand through new and enhanced fabric offerings, a refined designed aesthetic and a thoughtful merchandise assortment."
AUR is targeted towards the golfer who wants authentic golf apparel with a distinct look and feel. The Spring 2014 Collection was inspired by the landscape, character and passion of some of the world's most unique locations.
Collection Highlights - Men's:
The Hanauma Bay Collection, consisting of colors: Neptune Blue, Twist Orange, Nightfall Blue and White, is a striking color story with clean and modern design details inspired by the ocean waters off the coast of Oahu.  The additional men's collections include: the San Marino Collection, consisting of colors: Corsa Red, Fieldstone Grey and White and the Nordic Light Collection consisting of colors: Industry Grey, Citra Yellow, Black and White.  
Collection Highlights - Women's
The Lincoln Road Collection, consisting of colors: Burnt Coral, Kiss Pink and White, is a fun and feminine color story with strong sense of elegant design and richness inspired by the personality of South Beach, Miami.  The additional women's collections include: the The High Line Collection, consisting of colors: Fireberry Red, Black and White and the Calabasas Collection consisting of colors: Spring Green, Bright Cobalt, Argento Silver and White.
About the fabrics:
AUR Active fabrics are produced using the latest in fabric technology. These fabrics offer the ultimate in comfort and performance as their benefits include moisture wicking, fast drying and anti-odor properties.
AUR Aware fabrics are constructed using environmentally friendly yarns. These fabrics offer the ultimate in comfort and performance as their benefits include moisture wicking, anti-odor and easy care properties.

Fletcher Leisure Group

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search