Noble Biomaterials, Inc. announced a global strategic alliance with lululemon athletica canada Inc. The partnership gives lululemon exclusivity to use Noble’s X-STATIC antimicrobial technology in its performance apparel lines. The announcement was made by lululemon .
“An alliance with a top athletic brand like lululemon advances Noble’s mission to be the premier provider of bacterial and odor management solutions,” said Jeff Keane, CEO of Noble Biomaterials. “We share a vision with lululemon to keep both people and products performing at their best, making it a winning partnership for each company.”
Noble has been a longstanding partner of lululemon, providing its X-STATIC technology for the company’s Silverescent fabric since 2005. Made with 99.9% pure metallic silver, X-STATIC is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics. The X-STATIC fiber is woven directly into the garment and will not wash out over time through laundering.
“lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership,” said Christine Day, CEO of lululemon. “This unique opportunity allows us to continue to innovate our technical product with X-STATIC, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the “anti-stink” athletic apparel market.”
X-STATIC is a proprietary silver-based antimicrobial solution and the active ingredient in both FDA and CE-approved products used in the healthcare marketplace. It has been proven effective by US Special Forces, NASA Astronauts and Olympic athletes, is a registered antimicrobial agent with the United States Environmental Protection Agency (EPA) and has undergone extensive safety testing. Noble is a certified bluesign system partner.
About Noble Biomaterials, Inc.
X-STATIC is a registered trademark of Noble Fiber Technologies, LLC. Headquartered in Scranton, PA, Noble Biomaterials, Inc. develops, manufactures and markets advanced antimicrobial technologies designed to manage all forms of bacterial contamination. It has more than 200 global licensees for products in the medical, defense, industrial and consumer markets and the company's headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.