Home / Knowledge / News / Apparel/Garments / Lululemon signs deal for X-Static antimicrobial technology
Lululemon signs deal for X-Static antimicrobial technology
13
Sep '13
Noble Biomaterials, Inc. announced a global strategic alliance with lululemon athletica canada Inc. The partnership gives lululemon exclusivity to use Noble’s X-STATIC antimicrobial technology in its performance apparel lines. The announcement was made by lululemon .

“An alliance with a top athletic brand like lululemon advances Noble’s mission to be the premier provider of bacterial and odor management solutions,” said Jeff Keane, CEO of Noble Biomaterials. “We share a vision with lululemon to keep both people and products performing at their best, making it a winning partnership for each company.”

Noble has been a longstanding partner of lululemon, providing its X-STATIC technology for the company’s Silverescent fabric since 2005. Made with 99.9% pure metallic silver, X-STATIC is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics. The X-STATIC fiber is woven directly into the garment and will not wash out over time through laundering.

“lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership,” said Christine Day, CEO of lululemon. “This unique opportunity allows us to continue to innovate our technical product with X-STATIC, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the “anti-stink” athletic apparel market.”

X-STATIC is a proprietary silver-based antimicrobial solution and the active ingredient in both FDA and CE-approved products used in the healthcare marketplace. It has been proven effective by US Special Forces, NASA Astronauts and Olympic athletes, is a registered antimicrobial agent with the United States Environmental Protection Agency (EPA) and has undergone extensive safety testing. Noble is a certified bluesign system partner.

About Noble Biomaterials, Inc.

X-STATIC is a registered trademark of Noble Fiber Technologies, LLC. Headquartered in Scranton, PA, Noble Biomaterials, Inc. develops, manufactures and markets advanced antimicrobial technologies designed to manage all forms of bacterial contamination. It has more than 200 global licensees for products in the medical, defense, industrial and consumer markets and the company's headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.

Noble Biomaterials

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search