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Wrangler unveils water-resistant denim jeans in India
Sep '13
Wrangler, the original outdoor denim brand, launches Water Repellent Denims, Denims with a special treatment that makes it water repellent thus making it stylish yet comfortable. These denims repel everyday spills and stains and provide an additional level of comfort. 
Wrangler launches its range of Water Repellent Denim in new exciting washes, fits and sizes. These denims protect the wearer from moderate rain, snow and wet conditions It helps one survive long rides on bikes and muddy slush from puddles. The denim is water repellent but not water proof and can be washed like any other denim. On ironing, the water repellency of this denim improves.
Experience these Water Repellent Denims at a Wrangler store with an innovative window display that will get one’s adrenaline running. Key Wrangler stores also have a trial zone where one can test these denims for their water repellency.
About Wrangler
The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers.
Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.  


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