National breast and ovarian preventive health non-profit Bright Pink is proud to announce an integrated initiative with Aerie, the intimates and apparel brand from American Eagle Outfitters. For the fourth consecutive year Aerie and Bright Pink will run an in-store and online campaign from September 18th through the month of October, while supplies last. Aerie will launch a limited edition Bright Pink Bridget Bra. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age.
"We're so grateful to continue our long-standing partnership with Aerie and reach millions of young women with our life-saving mission. Our hope is that this multifaceted partnership will serve as a call to action for all young women to commit to be breast self aware," said Bright Pink Founder and CEO, Lindsay Avner. "Throughout the Show Your Support 2013 campaign, we hope to enroll at least 5,000 more young women in our UnderwireAlerts monthly breast-check text message reminder program.
The critical funds raised through Bright Pink's partnership with Aerie will propel our educational programs and tools such as UnderwireAlerts to unprecedented growth, thereby equipping millions of young women throughout the US with these critical resources that empower them to be preemptive with their breast and ovarian health."