Home / Knowledge / News / Apparel/Garments / Fullbeauty unveils 'Bra Finder' for hassle free shopping
Fullbeauty unveils 'Bra Finder' for hassle free shopping
18
Sep '13
Fullbeauty, a revolutionary plus-size lingerie brand in the OSP Group portfolio, has just launched a Bra Finder, an innovative online tool that helps customers determine their correct bra size and quickly locate the perfect styles, colors and brands available in their size.

Once the customer has accessed the Bra Finder via the fullbeauty home page she begins the sizing process by measuring and entering her band and bust size (detailed how-to instructions are provided on the website). The Bra Finder calculates her correct bra size and then prompts the customer to select her preferred style(s), color(s) and brand(s). Once selected, all available options in the customer’s bra size are displayed, and she can begin her efficient shopping experience for this hard-to-find category.

“The fullbeauty team designed the Bra Finder to make it easy for women to find the largest collection of beautiful bras and shop the styles that are offered in her size,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Even more, this innovative tool eliminates the customer from navigating websites for an extensive amount of time only to find that the bra she wants to purchase does not come in her size. With the right bra size and a few additional clicks, she has a portfolio of options to choose from.”

Originally launched in September 2011, fullbeauty is a division of OSP Group’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty features plus-size bras (back sizes 36-58 and cup sizes A-N) and lingerie representing the most comprehensive range of styles, sizes, colors and brands available. Proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co.

About OSP Group

OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within , Roaman's , Jessica London , fullbeauty , KingSize , BrylaneHome , BCO Bargain Catalog Outlet  and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

OSP Group

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X