Once the customer has accessed the Bra Finder via the fullbeauty home page she begins the sizing process by measuring and entering her band and bust size (detailed how-to instructions are provided on the website). The Bra Finder calculates her correct bra size and then prompts the customer to select her preferred style(s), color(s) and brand(s). Once selected, all available options in the customer’s bra size are displayed, and she can begin her efficient shopping experience for this hard-to-find category.
“The fullbeauty team designed the Bra Finder to make it easy for women to find the largest collection of beautiful bras and shop the styles that are offered in her size,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Even more, this innovative tool eliminates the customer from navigating websites for an extensive amount of time only to find that the bra she wants to purchase does not come in her size. With the right bra size and a few additional clicks, she has a portfolio of options to choose from.”
Originally launched in September 2011, fullbeauty is a division of OSP Group’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty features plus-size bras (back sizes 36-58 and cup sizes A-N) and lingerie representing the most comprehensive range of styles, sizes, colors and brands available. Proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co.
About OSP Group
OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within , Roaman's , Jessica London , fullbeauty , KingSize , BrylaneHome , BCO Bargain Catalog Outlet and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
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