LifeApps Digital Media an emerging growth company and designer of applications ("apps"), new media, products and next-generation social networks for sports, health, fitness and entertainment enthusiasts and operator of e-commerce wholesale sporting goods supplier Sports One Group and Performance Gear announces the hiring of Missy Kobel as the new Director of Business Development at Sports One Group.
Ms. Kobel brings over fifteen years of sales, advertising, customer service, office management and business development experience to LifeApps and Sports One Group. She previously led the customer service, advertising and sales teams and publication of 15 regional, national and online equestrian related trade publications.
“I am looking forward to expanding the product offerings at Sports One Group and developing new e-commerce marketing and sales strategies for increasing sales and customer satisfaction and loyalty with us,” stated Kobel. “Sports One Group is a great business and has tremendous potential for growth.”
“We are very pleased to welcome Missy to Sports One Group,” stated Robert Gayman, CEO of LifeApps. “Her experience in sales, publishing and customer service will help us improve customer loyalty with our brands. We are already seeing a positive response to the strategies she has implemented.”
About Sports One Group
Sports One Group, a wholly owned subsidiary of LifeApps Digital Media Inc., is an e-Commerce based wholesale sports performance gear and apparel supplier to distributors in the promotional products industry. The company serves a specific niche in the $12.8 billion a year (sales revenue, ASI 2012 report) supplier industry in the promotional products market.