On September 21, participants will embark on a 100-kilometre relay from Toronto to Blue Mountain Resort to raise money for the fight against childhood cancer.
Proceeds raised from The Run will be collected by the Sears Canada Charitable Foundation and will be evenly allocated between supporting the Sears Cancer Clinic at The Hospital for Sick Children and the Sears Childhood Cancer Fellowship at SickKids that conducts national paediatric oncology research.
"Approximately 1,400 children are diagnosed with cancer each year and roughly 25 per cent of those diagnosed will come through the doors of SickKids," said Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation.
"We are very grateful to Sears Canada for its support of the Sears Cancer Clinic and helping to raise funds to allow us to continue to provide world-leading care to our patients and their families."
The Run is a fundraising event with two years of past success and over $1.25 million raised for pediatric oncology initiatives. This year, the fundraising goal is $1 million.
Each team, comprised of up to 20 people, will create an individual strategy to best manage the 100-kilometre course. With legs varying in distance from four to 12 kilometres, participants are able to run a distance appropriate for them.
Exchange points will provide refreshments and activities to fuel and motivate, as runners "pass the baton". A post-run celebration will be held near the finish line to celebrate team successes and a journey well run.
"The Sears Great Canadian Run supports a cause that is important to our customers and associates" said Calvin McDonald, President and CEO, Sears Canada Inc.
"A cancer diagnosis for a child is devastating, and Sears Canada is showing these children and their families that they are not alone as they fight their battle. I thank all participants who have registered for the Run and I look forward to seeing them and the hundreds of Sears associates who are also participating on September 21."