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Hanes Hosiery unveils 'Pure Bliss' legwear line
20
Sep '13
Hanes Hosiery announced the launch of a new legwear collection for fall 2013, Hanes Silk Reflections Pure Bliss.  The all-new line features innovative knitting technology combined with luxury yarns that work to micro-massage, pamper and revitalize legs.

Hanes has always been on the cutting-edge of what's new to help women look their best and feel good too.  "The trend forecast for fall 2013 calls for shorter skirt styles and leggier fashions and coupled with the increasing importance of wellness in the lives of today's women, now is the ideal time for legwear with dual benefits like Hanes Silk Reflections Pure Bliss," said Angela Hawkins, vice president and general manager of legwear at Hanesbrands Inc.

To support the launch of the Hanes Silk Reflections Pure Bliss collection, Hanes Hosiery commissioned an online survey, conducted online by Harris Interactive in July, and asked Americans for their thoughts and opinions on bliss and wellness in an independent survey of more than 2,000 U.S. adults (ages 18+). 

The survey found wellness is an essential part of life for the vast majority (90 percent), and more Americans find quality time with family and friends (60 percent) to be blissful than winning a lot of money (45 percent).

The survey also revealed that:

- 'Pure Bliss' means different things to different people.  When they hear the term 'pure bliss,' 55 percent of U.S. adults think of "satisfaction" while 40 percent think of the term "ecstasy."

- More Americans think that quiet moments alone and quality time with friends and family is blissful than think winning money is.  61 percent of Americans find quiet moments alone blissful, while 60 percent find quality time with friends and family blissful.  57 percent find vacations blissful, while 45 percent find winning a lot of money blissful.

- The female celebrity chosen by the most U.S. adults as blissful was Angelina Jolie, who was chosen by 19 percent.  Jennifer Aniston came in second, with 17 percent.  The remaining female celebrities were: Taylor Swift (14 percent), Jennifer Hudson (13 percent), Gwyneth Paltrow (13 percent), Adele (13 percent) and Jennifer Lawrence (9 percent); 14 percent indicated some other female celebrity.

- Hosiery should do more than just make the wearer look good.  80 percent of women ages 18-34 like their hosiery products to provide a dual function (i.e., make them look good and feel good).

The Hanes Silk Reflections Pure Bliss collection combines beauty, wellness and innovation, aimed at meeting the needs of today's demanding women. Pure Bliss legwear is made with bi-directional graduated compression that helps legs feel great and look beautiful.

The new line is available in two finishes: Luxe Sheer and Opaque.  Luxe Sheer, in a 10-denier leg appearance, has a modern panty silhouette and is available in Barely Black, Barely There, Gentlebrown, Jet and Natural. Opaque offers silky complete leg coverage in a 70-denier leg appearance and is available in Black and Mocha shades. Both styles gently help invigorate, sculpt and tone the leg. 

For this launch, the brand has partnered with yoga, lifestyle and overall wellness expert, Sadie Nardini, as wellness ambassador for fall 2013. Sadie will offer women insights on living life fit, fabulous and fashionably, the true embodiment of the Pure Bliss message.

Sadie has a new book, The 21-Day Yoga Body, due out in November 2013 and will be hosting Pure Bliss legwear sponsored wellness/yoga events and book signings across the country.  Providing tips for Fashion Week survival kits and social media integration will round out the Pure Bliss partnership with Sadie.

Hanesbrands


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