Home / Knowledge / News / Apparel/Garments / Coast Apparel unveils new performance collection
Coast Apparel unveils new performance collection
24
Sep '13
COAST Apparel, a SC-based leading southern clothing brand recognized by its crab logo and distributed through retail locations across every southern state, announced the launch of its new Performance Series line and a completely-overhauled full-functioning, intuitive e-commerce website. These advances and product expansions reflect the COAST growing consumer base, many of which are college students and spend a significant amount of time online.

Redesigned to better engage with consumers and provide an improved user experience, the COAST Apparel website overhaul is also a functional move to further automate processes. Due to a recent increase in demand, elements such as optimized delivery time, a focus on customer satisfaction, and easing the manual burden on resources were key factors in the project.

From a visitor perspective, COAST Apparel created a more user-friendly, interactive, engaging website. Equally as important, from an operations angle, CEO Blayne Henderson explained, "COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.” He continued, “COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”

This enhanced level of sophistication on the COAST website introduces numerous new items:

-Performance series inventory such as the fall line of fleece pullovers and vests for consumers looking for versatile, breathable clothing using innovative technologies
-Merchandise store locator
-Engaging promotions such as the company’s Rolex Giveaway, Guess the Score Contest, free COAST stickers, and Cast Your Color Vote
-Student Rep Program where college students partner with COAST in exchange for online store credit towards COAST merchandise

About COAST Apparel

Founded in 2009, the COAST clothing line includes traditional, sports-casual attire and a new performance series designed to withstand heat with quick dry features. The high-quality southern style men's clothing originated with a men's polo shirt and has expanded to offer everything from long-sleeve button down shirts to angler shorts. Developed using innovative technologies, COAST clothes provide men with comfortable, versatile apparel perfect for any occasion.

Coast Apparel


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search