Redesigned to better engage with consumers and provide an improved user experience, the COAST Apparel website overhaul is also a functional move to further automate processes. Due to a recent increase in demand, elements such as optimized delivery time, a focus on customer satisfaction, and easing the manual burden on resources were key factors in the project.

From a visitor perspective, COAST Apparel created a more user-friendly, interactive, engaging website. Equally as important, from an operations angle, CEO Blayne Henderson explained, "COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.” He continued, “COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”

This enhanced level of sophistication on the COAST website introduces numerous new items:

About COAST Apparel

Founded in 2009, the COAST clothing line includes traditional, sports-casual attire and a new performance series designed to withstand heat with quick dry features. The high-quality southern style men's clothing originated with a men's polo shirt and has expanded to offer everything from long-sleeve button down shirts to angler shorts. Developed using innovative technologies, COAST clothes provide men with comfortable, versatile apparel perfect for any occasion.

Coast Apparel