Home / Knowledge / News / Apparel/Garments / Coast Apparel unveils new performance collection
Coast Apparel unveils new performance collection
24
Sep '13
COAST Apparel, a SC-based leading southern clothing brand recognized by its crab logo and distributed through retail locations across every southern state, announced the launch of its new Performance Series line and a completely-overhauled full-functioning, intuitive e-commerce website. These advances and product expansions reflect the COAST growing consumer base, many of which are college students and spend a significant amount of time online.

Redesigned to better engage with consumers and provide an improved user experience, the COAST Apparel website overhaul is also a functional move to further automate processes. Due to a recent increase in demand, elements such as optimized delivery time, a focus on customer satisfaction, and easing the manual burden on resources were key factors in the project.

From a visitor perspective, COAST Apparel created a more user-friendly, interactive, engaging website. Equally as important, from an operations angle, CEO Blayne Henderson explained, "COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.” He continued, “COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”

This enhanced level of sophistication on the COAST website introduces numerous new items:

-Performance series inventory such as the fall line of fleece pullovers and vests for consumers looking for versatile, breathable clothing using innovative technologies
-Merchandise store locator
-Engaging promotions such as the company’s Rolex Giveaway, Guess the Score Contest, free COAST stickers, and Cast Your Color Vote
-Student Rep Program where college students partner with COAST in exchange for online store credit towards COAST merchandise

About COAST Apparel

Founded in 2009, the COAST clothing line includes traditional, sports-casual attire and a new performance series designed to withstand heat with quick dry features. The high-quality southern style men's clothing originated with a men's polo shirt and has expanded to offer everything from long-sleeve button down shirts to angler shorts. Developed using innovative technologies, COAST clothes provide men with comfortable, versatile apparel perfect for any occasion.

Coast Apparel

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search