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Tommy Hilfiger partners LF USA to license home décor
24
Sep '13
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce an agreement with LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods sourcing, logistics and distribution group, to license home décor, beginning January 2014 in the U.S., Canada, South America and Mexico.

Inspired by Tommy Hilfiger’s signature classic American cool sensibility with a twist, the Spring 2014 home line features pieces reminiscent of summer days at the beach and will follow with a Fall 2014 collection of preppy, collegiate pieces for home.

“I’ve always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe,” said Tommy Hilfiger. “I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line.

"LF USA is a strong, global partner and I am excited to be working together on this line. Our home collections embrace a unique take on the preppy lifestyle and all-American tradition. Every piece reflects the classic, American, cool spirit at the heart of the Tommy Hilfiger brand.”

Celebrating the brand’s preppy heritage, the Spring 2014 collection will launch with bedding, bath, table top décor, and decorative accessories, and will be followed by an expanded Fall 2014 line that will also include furniture and rugs. Featuring the brand’s heritage red, white and blue aesthetic, the summer collection calls to mind the laid back vibe of California beach life, representing the Tommy Hilfiger brand’s love of blending East Coast heritage with West Coast cool.

“LF USA is a category leader in the home décor market,” said Anne Marino, President of Licensing for Tommy Hilfiger. “Their strong reputation in design and sourcing makes LF USA the perfect partner as we continue to develop a greater product range and distribution strategy for our home line. We are looking forward to a successful relationship with their team.”

“The Tommy Hilfiger brand translates perfectly to the home market and we look forward to the opportunity to combine our experience with the creativity and imagination of the Tommy Hilfiger team,” said Dow Famulak, President of LF USA. “We are leveraging Tommy Hilfiger’s global recognition and continued momentum to create a truly iconic international home collection."

The Tommy Hilfiger home collection will be available in select Tommy Hilfiger stores, Macy’s, select department stores and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada, Mexico and South America beginning Spring 2014.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections.

Tommy Hilfiger


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