Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger partners LF USA to license home décor
Tommy Hilfiger partners LF USA to license home décor
24
Sep '13
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce an agreement with LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods sourcing, logistics and distribution group, to license home décor, beginning January 2014 in the U.S., Canada, South America and Mexico.

Inspired by Tommy Hilfiger’s signature classic American cool sensibility with a twist, the Spring 2014 home line features pieces reminiscent of summer days at the beach and will follow with a Fall 2014 collection of preppy, collegiate pieces for home.

“I’ve always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe,” said Tommy Hilfiger. “I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line.

"LF USA is a strong, global partner and I am excited to be working together on this line. Our home collections embrace a unique take on the preppy lifestyle and all-American tradition. Every piece reflects the classic, American, cool spirit at the heart of the Tommy Hilfiger brand.”

Celebrating the brand’s preppy heritage, the Spring 2014 collection will launch with bedding, bath, table top décor, and decorative accessories, and will be followed by an expanded Fall 2014 line that will also include furniture and rugs. Featuring the brand’s heritage red, white and blue aesthetic, the summer collection calls to mind the laid back vibe of California beach life, representing the Tommy Hilfiger brand’s love of blending East Coast heritage with West Coast cool.

“LF USA is a category leader in the home décor market,” said Anne Marino, President of Licensing for Tommy Hilfiger. “Their strong reputation in design and sourcing makes LF USA the perfect partner as we continue to develop a greater product range and distribution strategy for our home line. We are looking forward to a successful relationship with their team.”

“The Tommy Hilfiger brand translates perfectly to the home market and we look forward to the opportunity to combine our experience with the creativity and imagination of the Tommy Hilfiger team,” said Dow Famulak, President of LF USA. “We are leveraging Tommy Hilfiger’s global recognition and continued momentum to create a truly iconic international home collection."

The Tommy Hilfiger home collection will be available in select Tommy Hilfiger stores, Macy’s, select department stores and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada, Mexico and South America beginning Spring 2014.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections.

Tommy Hilfiger


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search