Now, wearing a pair of jeans means there is more water in the world for everyone. Lee introduces ‘Aqualite’ range of Denims made with much less water than usual.
Even while reducing water usage at every stage of production, Lee has managed to create the highest grade clothing in the best of finishes, in addition to save tones of liters of water.
‘Aqualite’ is part of the eCREATE range that keeps ecology at the centre, as a part of a larger drive to condense Lee’s environmental impact throughout the complete process of making jeans.
The other initiatives that come under this range are Ecouture, merchandise made using 100% organic cotton and Restyle – garments that are made using Recycled Polyester post consumer waste.
Lee ‘s AW’13 collection include a line of clothing that doesn’t just look good on you, but also makes the world around you look good.
Envisioned with sustainability as the main philosophy, the range is made by conserving natural resources, maximizing reuse and reducing toxic substances.