Home / Knowledge / News / Apparel/Garments / Technical apparel brand Toren seeks key consumer insights
Technical apparel brand Toren seeks key consumer insights
26
Sep '13
Move over Patagonia, The North Face and Arc'teryx, and make room for Toren, a new brand of fashionable, accessible technical apparel entering the market. Toren, created to provide a high quality, reasonably priced alternative for consumers, is planning its debut in 2014.  Notably, Toren is employing the unique approach of soliciting consumer input on product design and features via its blog, social media channels and website.

Entrepreneur Ethan Wishnick, founder and creator of Toren, wants to engage his customer base pre-product launch to learn specifically what they want in technical apparel. "We want to know what pieces consumers are looking for. We're interested in what styles and colors are most appealing and what features are most important," he said. "Our goal is to listen and respond to create innovative new products with the features and look consumers want, all at a more affordable price point."

Toren's initial offering, the classic rain shell, is designed to look great and function equally well in the city or on the mountain. The shell will feature a more tailored fit than many of the products currently offered by competitors and integrate three-layer, waterproof/breathable fabric produced by Toray, a leading manufacturer of high performance textiles. Following the launch, Toren plans on producing technical apparel for all seasons, including pieces like insulated hard-shells and wetsuits.

"We have received tremendous feedback on our designs. We're confident our quality will be equivalent to our higher priced competitors, as we are using many of the same suppliers," said Wishnick. "Our e-commerce distribution model differentiates us from other technical apparel brands. By operating online, we can interact with our customers in real time to make them a part of our process, while eliminating overhead costs that inflate retail prices."

Toren


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search