Home / Knowledge / News / Apparel/Garments / Björn Borg unveils new SS innerwear line 'Party Pants'
Björn Borg unveils new SS innerwear line 'Party Pants'
30
Sep '13
Street art finds its way on to modern underwear this season where we can see the type of modern graphics that we are used to seeing taking over walls and other urban spaces.

The Björn Borg Spring Summer 13 collection offers plenty of clashing colours, strange characters, bright shapes with heavy outlines and unexpected combinations.

But not only had that Björn Borg taken the bad pickup line “There’s a party in my pants and you are invited” quite literally and has made a spring special called Party Pants .In this special edition party underwear consumers have a chance to win full VIP treatment at an exclusive Björn Borg party in London in September 2013.

The Björn Borg party pants feature a special silver waistband and will be sold at select retailers. The classic gentleman will find a little something for himself in the Björn Borg Heritage Collection.

With the catchphrase ‘Laid Back Gentlemen’ the collection hopes to find its way to the heart of the classic gentleman but with a twist.

The Heritage collection borrows inspiration from smoking cigars in game rooms, pinstripe suits, decorative cravattes and weekends away in the country, but combines these ideas with the Björn Borg trademark modern use of colour. It gives the collection the perfect mix between laid back attitude and sharp style.

Björn Borg


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search