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Björn Borg unveils new SS innerwear line 'Party Pants'
Sep '13
Street art finds its way on to modern underwear this season where we can see the type of modern graphics that we are used to seeing taking over walls and other urban spaces.

The Björn Borg Spring Summer 13 collection offers plenty of clashing colours, strange characters, bright shapes with heavy outlines and unexpected combinations.

But not only had that Björn Borg taken the bad pickup line “There’s a party in my pants and you are invited” quite literally and has made a spring special called Party Pants .In this special edition party underwear consumers have a chance to win full VIP treatment at an exclusive Björn Borg party in London in September 2013.

The Björn Borg party pants feature a special silver waistband and will be sold at select retailers. The classic gentleman will find a little something for himself in the Björn Borg Heritage Collection.

With the catchphrase ‘Laid Back Gentlemen’ the collection hopes to find its way to the heart of the classic gentleman but with a twist.

The Heritage collection borrows inspiration from smoking cigars in game rooms, pinstripe suits, decorative cravattes and weekends away in the country, but combines these ideas with the Björn Borg trademark modern use of colour. It gives the collection the perfect mix between laid back attitude and sharp style.

Björn Borg

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