Home / Knowledge / News / Apparel/Garments / Björn Borg unveils new SS innerwear line 'Party Pants'
Björn Borg unveils new SS innerwear line 'Party Pants'
Sep '13
Street art finds its way on to modern underwear this season where we can see the type of modern graphics that we are used to seeing taking over walls and other urban spaces.

The Björn Borg Spring Summer 13 collection offers plenty of clashing colours, strange characters, bright shapes with heavy outlines and unexpected combinations.

But not only had that Björn Borg taken the bad pickup line “There’s a party in my pants and you are invited” quite literally and has made a spring special called Party Pants .In this special edition party underwear consumers have a chance to win full VIP treatment at an exclusive Björn Borg party in London in September 2013.

The Björn Borg party pants feature a special silver waistband and will be sold at select retailers. The classic gentleman will find a little something for himself in the Björn Borg Heritage Collection.

With the catchphrase ‘Laid Back Gentlemen’ the collection hopes to find its way to the heart of the classic gentleman but with a twist.

The Heritage collection borrows inspiration from smoking cigars in game rooms, pinstripe suits, decorative cravattes and weekends away in the country, but combines these ideas with the Björn Borg trademark modern use of colour. It gives the collection the perfect mix between laid back attitude and sharp style.

Björn Borg

Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search