Home / Knowledge / News / Apparel/Garments / Cake Lingerie launches fitting videos on nursing bras
Cake Lingerie launches fitting videos on nursing bras
01
Oct '13
Cake Lingerie releases the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.

A brand promise from Tracey Montford (Founder of Cake Lingerie) aims to demonstrate the sincerity with which the brand designs & manufactures its product. These easy to understand videos are model depicted & fitter narrated, aimed to answer some of the most frequently asked questions, whilst providing several useful tips.

'Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,' says Tracey. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’

A woman will experience regular change to her body during the various stages of pregnancy & nursing and it’s important she understands how to adapt accordingly. Offering the widest assortment of quality maternity & nursing bras, Cake Lingerie is reporting extraordinary growth that includes the acquisition of accounts like Nordstrom & Bloomingdales.

‘Experiences from countless hours of in-store fittings, consumer & retailer feedback sessions, product development and trials have enabled Cake Lingerie to consolidate & channel our energies into creating this resource pool.’ Tracey says.

Seminars, in-store training tools, fit specialists, guides, interactive fitting tools, are some of the many fit related developments Cake Lingerie is championing, as part of its obligation to pregnant & nursing women.

About Cake Lingerie

Cake Lingerie is pioneering the future of highly constructed and beautifully designed, maternity/nursing lingerie and nightwear. Winner at the inaugural UK Lingerie Awards, Maternity Brand of the Year, Cake Lingerie is accredited for creating a brand for women, focused on luxurious quality and fit perfection.

Cake Lingerie


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search