Home / Knowledge / News / Apparel/Garments / Cake Lingerie launches fitting videos on nursing bras
Cake Lingerie launches fitting videos on nursing bras
Oct '13
Cake Lingerie releases the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.

A brand promise from Tracey Montford (Founder of Cake Lingerie) aims to demonstrate the sincerity with which the brand designs & manufactures its product. These easy to understand videos are model depicted & fitter narrated, aimed to answer some of the most frequently asked questions, whilst providing several useful tips.

'Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,' says Tracey. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’

A woman will experience regular change to her body during the various stages of pregnancy & nursing and it’s important she understands how to adapt accordingly. Offering the widest assortment of quality maternity & nursing bras, Cake Lingerie is reporting extraordinary growth that includes the acquisition of accounts like Nordstrom & Bloomingdales.

‘Experiences from countless hours of in-store fittings, consumer & retailer feedback sessions, product development and trials have enabled Cake Lingerie to consolidate & channel our energies into creating this resource pool.’ Tracey says.

Seminars, in-store training tools, fit specialists, guides, interactive fitting tools, are some of the many fit related developments Cake Lingerie is championing, as part of its obligation to pregnant & nursing women.

About Cake Lingerie

Cake Lingerie is pioneering the future of highly constructed and beautifully designed, maternity/nursing lingerie and nightwear. Winner at the inaugural UK Lingerie Awards, Maternity Brand of the Year, Cake Lingerie is accredited for creating a brand for women, focused on luxurious quality and fit perfection.

Cake Lingerie

Must ReadView All

Apparel/Garments | On 29th Mar 2017

Indonesian garment exports to remain stable in 2017: API

Garment exports from Indonesia are likely to remain stable this year...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Myanmar CMP garment exports to touch $2.2bn in 2017

Cutting, making and packaging (CMP) garment exports from Myanmar are...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search