Home / Knowledge / News / Apparel/Garments / Cake Lingerie launches fitting videos on nursing bras
Cake Lingerie launches fitting videos on nursing bras
01
Oct '13
Cake Lingerie releases the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.

A brand promise from Tracey Montford (Founder of Cake Lingerie) aims to demonstrate the sincerity with which the brand designs & manufactures its product. These easy to understand videos are model depicted & fitter narrated, aimed to answer some of the most frequently asked questions, whilst providing several useful tips.

'Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,' says Tracey. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’

A woman will experience regular change to her body during the various stages of pregnancy & nursing and it’s important she understands how to adapt accordingly. Offering the widest assortment of quality maternity & nursing bras, Cake Lingerie is reporting extraordinary growth that includes the acquisition of accounts like Nordstrom & Bloomingdales.

‘Experiences from countless hours of in-store fittings, consumer & retailer feedback sessions, product development and trials have enabled Cake Lingerie to consolidate & channel our energies into creating this resource pool.’ Tracey says.

Seminars, in-store training tools, fit specialists, guides, interactive fitting tools, are some of the many fit related developments Cake Lingerie is championing, as part of its obligation to pregnant & nursing women.

About Cake Lingerie

Cake Lingerie is pioneering the future of highly constructed and beautifully designed, maternity/nursing lingerie and nightwear. Winner at the inaugural UK Lingerie Awards, Maternity Brand of the Year, Cake Lingerie is accredited for creating a brand for women, focused on luxurious quality and fit perfection.

Cake Lingerie


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search