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Cake Lingerie launches fitting videos on nursing bras
01
Oct '13
Cake Lingerie releases the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.

A brand promise from Tracey Montford (Founder of Cake Lingerie) aims to demonstrate the sincerity with which the brand designs & manufactures its product. These easy to understand videos are model depicted & fitter narrated, aimed to answer some of the most frequently asked questions, whilst providing several useful tips.

'Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,' says Tracey. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’

A woman will experience regular change to her body during the various stages of pregnancy & nursing and it’s important she understands how to adapt accordingly. Offering the widest assortment of quality maternity & nursing bras, Cake Lingerie is reporting extraordinary growth that includes the acquisition of accounts like Nordstrom & Bloomingdales.

‘Experiences from countless hours of in-store fittings, consumer & retailer feedback sessions, product development and trials have enabled Cake Lingerie to consolidate & channel our energies into creating this resource pool.’ Tracey says.

Seminars, in-store training tools, fit specialists, guides, interactive fitting tools, are some of the many fit related developments Cake Lingerie is championing, as part of its obligation to pregnant & nursing women.

About Cake Lingerie

Cake Lingerie is pioneering the future of highly constructed and beautifully designed, maternity/nursing lingerie and nightwear. Winner at the inaugural UK Lingerie Awards, Maternity Brand of the Year, Cake Lingerie is accredited for creating a brand for women, focused on luxurious quality and fit perfection.

Cake Lingerie


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