Home / Knowledge / News / Apparel/Garments / Cake Lingerie launches fitting videos on nursing bras
Cake Lingerie launches fitting videos on nursing bras
Oct '13
Cake Lingerie releases the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.

A brand promise from Tracey Montford (Founder of Cake Lingerie) aims to demonstrate the sincerity with which the brand designs & manufactures its product. These easy to understand videos are model depicted & fitter narrated, aimed to answer some of the most frequently asked questions, whilst providing several useful tips.

'Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,' says Tracey. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’

A woman will experience regular change to her body during the various stages of pregnancy & nursing and it’s important she understands how to adapt accordingly. Offering the widest assortment of quality maternity & nursing bras, Cake Lingerie is reporting extraordinary growth that includes the acquisition of accounts like Nordstrom & Bloomingdales.

‘Experiences from countless hours of in-store fittings, consumer & retailer feedback sessions, product development and trials have enabled Cake Lingerie to consolidate & channel our energies into creating this resource pool.’ Tracey says.

Seminars, in-store training tools, fit specialists, guides, interactive fitting tools, are some of the many fit related developments Cake Lingerie is championing, as part of its obligation to pregnant & nursing women.

About Cake Lingerie

Cake Lingerie is pioneering the future of highly constructed and beautifully designed, maternity/nursing lingerie and nightwear. Winner at the inaugural UK Lingerie Awards, Maternity Brand of the Year, Cake Lingerie is accredited for creating a brand for women, focused on luxurious quality and fit perfection.

Cake Lingerie

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search