Home / Knowledge / News / Apparel/Garments / Model Ashley Graham unveils plus-size lingerie line
Model Ashley Graham unveils plus-size lingerie line
02
Oct '13
It has long been Ashley Graham's dream to create her own lingerie line to share her passion for sexy lingerie with her fan base creating a seductive line of lingerie that is a fusion of "affordable sexy luxury" with "incredible fit and comfort" for women of all sizes.

The Nebraska-born model collaborated with Canada's leading fashion plus size retailer Addition Elle to create a 14-piece collection of bras, panties and sexy chemises inspired with a vintage feel in a beautiful palette of blush and black.  The sizing starts at 36DD to 44 DD.

Ashley's Inspiration

"I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful.  My goal was to create a luxurious collection which could flatter women of all sizes and ages, bringing out their inner sexy goddess as beauty comes from within and sexy is a state of mind."

"Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive.  I was really passionate about creating a beautiful, non-padded bra that every woman would want to wear that was supportive but sexy at the same time."

"I collaborated with Addition Elle because I love their own lingerie and was impressed by their expertise in fit so I'm very excited to be launching my debut lingerie line with them."

"I thoroughly enjoyed collaborating with the design and merchandising team to create my dream collection and I'm looking forward to future collaborations."

Addition Elle's collaboration with Ashley Graham

VP Merchandising Janice Leclerc said "It's been a great pleasure working with Ashley.  She is as passionate about beautiful lingerie as we are.  We have combined Ashley's ideas with our extensive expertise and fit knowledge in lingerie design to create a truly luxurious collection that is not only beautiful but supportive and affordable to our customers."

"Our customers will be able to experience Ashley's eye for great design and color for this new addition to our lingerie line-up" Roslyn Griner VP Marketing & Visual Display.  "For this collection we were inspired to create a campaign shot by Jean Claude Lussier featuring Ashley in a theatrical concept that puts Ashley in the spotlight."

Addition Elle

Must ReadView All

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Apparel/Garments | On 24th Mar 2017

HKTDC hosts seminar on accessing retail market in India

The Hong Kong Trade Development Council (HKTDC) organised a seminar...

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search