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Model Ashley Graham unveils plus-size lingerie line
02
Oct '13
It has long been Ashley Graham's dream to create her own lingerie line to share her passion for sexy lingerie with her fan base creating a seductive line of lingerie that is a fusion of "affordable sexy luxury" with "incredible fit and comfort" for women of all sizes.

The Nebraska-born model collaborated with Canada's leading fashion plus size retailer Addition Elle to create a 14-piece collection of bras, panties and sexy chemises inspired with a vintage feel in a beautiful palette of blush and black.  The sizing starts at 36DD to 44 DD.

Ashley's Inspiration

"I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful.  My goal was to create a luxurious collection which could flatter women of all sizes and ages, bringing out their inner sexy goddess as beauty comes from within and sexy is a state of mind."

"Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive.  I was really passionate about creating a beautiful, non-padded bra that every woman would want to wear that was supportive but sexy at the same time."

"I collaborated with Addition Elle because I love their own lingerie and was impressed by their expertise in fit so I'm very excited to be launching my debut lingerie line with them."

"I thoroughly enjoyed collaborating with the design and merchandising team to create my dream collection and I'm looking forward to future collaborations."

Addition Elle's collaboration with Ashley Graham

VP Merchandising Janice Leclerc said "It's been a great pleasure working with Ashley.  She is as passionate about beautiful lingerie as we are.  We have combined Ashley's ideas with our extensive expertise and fit knowledge in lingerie design to create a truly luxurious collection that is not only beautiful but supportive and affordable to our customers."

"Our customers will be able to experience Ashley's eye for great design and color for this new addition to our lingerie line-up" Roslyn Griner VP Marketing & Visual Display.  "For this collection we were inspired to create a campaign shot by Jean Claude Lussier featuring Ashley in a theatrical concept that puts Ashley in the spotlight."

Addition Elle


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