Home / Knowledge / News / Apparel/Garments / Clothing brands reveal secret of exporting successfully
Clothing brands reveal secret of exporting successfully
02
Oct '13
The IAF’s 29th World Fashion Convention that took place in Shanghai this year showed how successful brands are able to bring make export across continents work.

Mrs. Gao Mei Zhen, a member of the family owning perhaps China’s most famous brand, Bosideng, was very clear. “China is a big state of clothing”, she said, “but not yet a powerful state of clothing.” Only by inviting foreign designers to work intensively with Chinese designers is the brand able to launch the brand in Europe. And then still it takes lots of energy to get the details right.

Professor Piergiorgio Dal Santo, President of luxury brand consultancy PGDS told the audience that the Chinese market, and especially the younger middle class customers are acquiring more sophisticated tastes. successful luxury brands such as Hermès buy local Chinese brands to be able to understand the market better.

Stefan Lange, international sales director of Brax from Germany also pointed out major challenges on the Chinese markets, such as the lack of good store personnel and the need to find the right location for shops in a context of overcapacity of shopping centres.

Bosideng, Brax and many of Professor Dal Santo’s clients show that success on distant markets is certainly possible. But the IAF Convention showed it requires remarkable dedication, patience and above all a willingness to invest in learning about the other market in great detail. Bosideng, finally gave a good reason to go through all the trouble.

“Only by facing ourselves to stronger competitors, can we better understand ourselves, and keep motivated for progress.” In other words, they must do the toughest thing to remain the best.

International Apparel Federation (IAF)


Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search