Home / Knowledge / News / Apparel/Garments / Clothing brands reveal secret of exporting successfully
Clothing brands reveal secret of exporting successfully
02
Oct '13
The IAF’s 29th World Fashion Convention that took place in Shanghai this year showed how successful brands are able to bring make export across continents work.

Mrs. Gao Mei Zhen, a member of the family owning perhaps China’s most famous brand, Bosideng, was very clear. “China is a big state of clothing”, she said, “but not yet a powerful state of clothing.” Only by inviting foreign designers to work intensively with Chinese designers is the brand able to launch the brand in Europe. And then still it takes lots of energy to get the details right.

Professor Piergiorgio Dal Santo, President of luxury brand consultancy PGDS told the audience that the Chinese market, and especially the younger middle class customers are acquiring more sophisticated tastes. successful luxury brands such as Hermès buy local Chinese brands to be able to understand the market better.

Stefan Lange, international sales director of Brax from Germany also pointed out major challenges on the Chinese markets, such as the lack of good store personnel and the need to find the right location for shops in a context of overcapacity of shopping centres.

Bosideng, Brax and many of Professor Dal Santo’s clients show that success on distant markets is certainly possible. But the IAF Convention showed it requires remarkable dedication, patience and above all a willingness to invest in learning about the other market in great detail. Bosideng, finally gave a good reason to go through all the trouble.

“Only by facing ourselves to stronger competitors, can we better understand ourselves, and keep motivated for progress.” In other words, they must do the toughest thing to remain the best.

International Apparel Federation (IAF)


Must ReadView All

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

Textiles | On 24th Feb 2018

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

The Jharkhand Silk Textile and Handicraft Development Corporation...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search