Home / Knowledge / News / Apparel/Garments / Clothing brands reveal secret of exporting successfully
Clothing brands reveal secret of exporting successfully
02
Oct '13
The IAF’s 29th World Fashion Convention that took place in Shanghai this year showed how successful brands are able to bring make export across continents work.

Mrs. Gao Mei Zhen, a member of the family owning perhaps China’s most famous brand, Bosideng, was very clear. “China is a big state of clothing”, she said, “but not yet a powerful state of clothing.” Only by inviting foreign designers to work intensively with Chinese designers is the brand able to launch the brand in Europe. And then still it takes lots of energy to get the details right.

Professor Piergiorgio Dal Santo, President of luxury brand consultancy PGDS told the audience that the Chinese market, and especially the younger middle class customers are acquiring more sophisticated tastes. successful luxury brands such as Hermès buy local Chinese brands to be able to understand the market better.

Stefan Lange, international sales director of Brax from Germany also pointed out major challenges on the Chinese markets, such as the lack of good store personnel and the need to find the right location for shops in a context of overcapacity of shopping centres.

Bosideng, Brax and many of Professor Dal Santo’s clients show that success on distant markets is certainly possible. But the IAF Convention showed it requires remarkable dedication, patience and above all a willingness to invest in learning about the other market in great detail. Bosideng, finally gave a good reason to go through all the trouble.

“Only by facing ourselves to stronger competitors, can we better understand ourselves, and keep motivated for progress.” In other words, they must do the toughest thing to remain the best.

International Apparel Federation (IAF)

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search