Alley Rose debuts Eberjey & Shell Belle lingerie brand

Eberjey, known for their boy shorts, thongs, bralets, and camisoles, along with pajamas and loungewear was born from the belief that the layer worn next to the heart should express happiness, love and confidence - all the things that make a woman truly beautiful.

Liza Noland, Alley Rose Lingerie CEO says, "We resisted bras and panties at first, but when we saw the Eberjey line, we knew our clients would adore the sexy styles, the romantic colors and the cuddly fit."

Shell Belle Couture, created by British designer Michelle Blenkinsopp, is a luxury, lifestyle brand exquisitely produced for the most selective lingerie connoisseurs. Shell Belle's brand philosophy is to create the most beautiful, intricate & elegant heirloom pieces featuring vintage-styled lingerie, slip dresses, & gowns designed using only the most precious silks & lace.

"We are delighted that Alley Rose has chosen to become a stockist of our beautiful Shell Belle Couture brand," says Blenkinsopp. "We are sure that their lingerie-loving clientele will adore our vintage inspired heirloom pieces."

According to Noland, "...by adding Eberjey and Shell Belle, our collection is more well-rounded. There are now pieces you can wear every day and some so special you may only wear them once...but you'll love them forever."

Alley Rose Lingerie