Home / Knowledge / News / Apparel/Garments / Alley Rose debuts Eberjey & Shell Belle lingerie brand
Alley Rose debuts Eberjey & Shell Belle lingerie brand
Oct '13
Alley Rose Lingerie LLC brings a unique variety of styles to their clients with their new partnerships with Eberjey Intimates and Shell Belle Couture.

Eberjey, known for their boy shorts, thongs, bralets, and camisoles, along with pajamas and loungewear was born from the belief that the layer worn next to the heart should express happiness, love and confidence - all the things that make a woman truly beautiful.

Liza Noland, Alley Rose Lingerie CEO says, "We resisted bras and panties at first, but when we saw the Eberjey line, we knew our clients would adore the sexy styles, the romantic colors and the cuddly fit."

Shell Belle Couture, created by British designer Michelle Blenkinsopp, is a luxury, lifestyle brand exquisitely produced for the most selective lingerie connoisseurs. Shell Belle's brand philosophy is to create the most beautiful, intricate & elegant heirloom pieces featuring vintage-styled lingerie, slip dresses, & gowns designed using only the most precious silks & lace.

"We are delighted that Alley Rose has chosen to become a stockist of our beautiful Shell Belle Couture brand," says Blenkinsopp. "We are sure that their lingerie-loving clientele will adore our vintage inspired heirloom pieces."

According to Noland, "...by adding Eberjey and Shell Belle, our collection is more well-rounded. There are now pieces you can wear every day and some so special you may only wear them once...but you'll love them forever."

Alley Rose Lingerie

Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search