Home / Knowledge / News / Apparel/Garments / Free People debuts holiday dress capsule line on Pinterest
Free People debuts holiday dress capsule line on Pinterest
04
Oct '13
Free People is getting innovative with Pinterest and today, for the first time ever, the brand’s followers are offered special access to a selection of products that won’t be found anywhere else. The capsule collection of six holiday dresses, featured exclusively on Pinterest, is a special collection of higher price point, limited edition dresses.

By clicking on any image of the dresses, users will be taken to a hidden category on the brand’s website where each dress can be preordered prior to the public launch at the end of October. With limited quantities of each of these styles, pre-ordering will be essential for fans to ensure they get their desired dress.

With its highly visual display, many of the internet’s most fashionable tastemakers are actively using Pinterest – over 200,000 of which currently follow Free People. By revealing product on the social platform, Free People is giving fans a new reason to follow them.

“Pinterest has quickly become a top source of traffic to our eCommerce site, and these visitors are highly engaged,” says Jed Paulson, Free People’s Director of Ecommerce & Marketing. “After Facebook, customers are shopping through Pinterest more than any other social platform, and with this opportunity, we are excited to exclusively release this capsule as a special reward for some of our most engaged customers.“

Throughout the season, the Limited Edition holiday dress collection will grow to feature additional styles which feature unique detailing such as leather and stud trim, intricate Victorian lace, and elegant appliqués.

Free People


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X