Home / Knowledge / News / Apparel/Garments / Miroglio Group opens Elena Mirò store in Alba
Miroglio Group opens Elena Mirò store in Alba
08
Oct '13
Executive Chairman of the Miroglio Group, Giuseppe Miroglio, had this to say: “The opening of the new Elena Mirò store in Alba strengthens the bond that has always existed between the company and the local community”.

The appreciation of beauty, the authenticity and the savoir faire typical of this area are the values that have inspired the philosophical approach to fashion taken by Elena Mirò and all of the other Group brands. An approach based on respect for women and their bodies.

“There was nothing coincidental about the choice of location. It represents a return to our origins. In the early 1900's Piazza del Duomo was the site of our family's first fabric shop and so the opening of a store belonging to one of the Group's biggest clothing brands today almost represents a kind of step back in time".

The store stands out for its refined and contemporary lines, enlivened by architectural elements and curvilinear details perfectly in tune with the Elena Mirò philosophy. It also represents the natural continuation of the urban space.

The windows are therefore completely open, a kind of seamless boundary between the interior and exterior. Light plays a key role, defining the walls and framing details, enhancing the collections to the max. Inside the store there are also multimedia instruments such as video walls and i-Pads.

Miroglio Group


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search