The appreciation of beauty, the authenticity and the savoir faire typical of this area are the values that have inspired the philosophical approach to fashion taken by Elena Mirò and all of the other Group brands. An approach based on respect for women and their bodies.
“There was nothing coincidental about the choice of location. It represents a return to our origins. In the early 1900's Piazza del Duomo was the site of our family's first fabric shop and so the opening of a store belonging to one of the Group's biggest clothing brands today almost represents a kind of step back in time".
The store stands out for its refined and contemporary lines, enlivened by architectural elements and curvilinear details perfectly in tune with the Elena Mirò philosophy. It also represents the natural continuation of the urban space.
The windows are therefore completely open, a kind of seamless boundary between the interior and exterior. Light plays a key role, defining the walls and framing details, enhancing the collections to the max. Inside the store there are also multimedia instruments such as video walls and i-Pads.
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