Home / Knowledge / News / Apparel/Garments / Traditional costumes to be favorite this Halloween: NRF
Traditional costumes to be favorite this Halloween: NRF
08
Oct '13
This Halloween there will be plenty of pumpkins, princesses, zombies and witches around town.  According to the National Retail Federation’s 2013 Top Costumes Survey, adults and children will look to traditional favorites for their costumes this year.

More than 5 million adults plan to dress as a witch this year and 2.9 million will dress as a Batman character. Tiny tots have exclaimed they want to be a princess (3.8 million), an animal (2.8 million) or a Batman character (2.5 million). Fido and fluffy will be fashionable as well: 7.9 percent of people will dress their furry friend as a pumpkin. Hot dog, cat, and devil costumes follow for pet favorites. 

Americans are expected to spend $2.6 billion on Halloween costumes, according to an NRF survey, spending $1 billion on children’s costumes, $1.2 billion on adult costumes, and $330 million on pet costumes. The average person will spend $75.03 on Halloween candy, costumes and decorations, bringing total spending to $6.9 billion.

“Halloween is a long-standing tradition that kids and adults alike look forward to every fall,” NRF President and CEO Matthew Shay said. “Consumers can bet retailers are prepared with all their needs.”

“While traditional favorites top the list this year, there’s always the chance of seeing over-the-top, unique costumes on Halloween,” Prosper Insights Consumer Insights Director Pam Goodfellow said. “Costumes with clear pop culture references that mimic hit TV show characters or celebrities could easily surprise us all.”

About the Survey

NRF’s 2013 Halloween consumer spending surveys were designed to gauge consumer behavior and shopping trends related to Halloween spending. The surveys were conducted for NRF by Prosper Insights and Analytics. The poll of 5,290 consumers was conducted from September 3-10. The consumer polls have a margin of error of plus or minus one percentage point.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

National Retail Federation

Must ReadView All

Apparel/Garments | On 27th Apr 2017

Boohoo's revenue increases 51% to reach £294.6 mn

Fashion e-commerce marketplace Boohoo has recorded a 51 per cent...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Apparel/Garments | On 27th Apr 2017

Amazon catching up with Flipkart in India: RedSeer

Online marketplace Amazon India has caught up with its biggest rival...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search