Silver Jeans to open 'Loft' concept store at California

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co.. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

The Glendale Galleria Silver Jeans Co. loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co. loft will be highly personalized, catering to customers' specific fit needs.

From the unique sliding loft doors to the hanging hammock and eclectic mix of chairs throughout, The Glendale Galleria loft was designed with a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co. heritage.

The 2,113 square foot loft highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of men's and women's signature denim fits and sportswear. The loft will feature the latest in digital technology with an innovative mobile point of sale system.

Silver Jeans