The Disaster Responder program allows the American Red Cross to quickly respond to the needs of individuals and families impacted by emergencies anywhere in the United States or around the world with immediate disaster relief and long-term support through supplies, technical assistance and other aid.

As a part of the company's on-going CSR initiatives, H&M makes an effort to support communities in which they have stores.  In addition to their pledge to the Disaster Responder program, H&M helped the American Red Cross provide clothing and funding to the impacted families immediately following the torrential rains and devastating floods that took place last month in Colorado.

"Contributions to the Red Cross before a disaster strikes allows us to respond immediately when disasters like wildfires and the Colorado floods leave a community devastated," said Neal Litvack, Chief Development Officer at the American Red Cross. "We're so grateful to H&M and other members of our Disaster Responder program whose contributions, along with those of the American public, enable the Red Cross to aid and comfort families and help them take critical steps toward recovery."  

In addition to the partnership, H&M is inviting customers to participate in register drives at all H&M stores throughout Colorado during the month of October, including the company's newest locations: Twenty-ninth street in Boulder and Colorado Mills in Lakewood, both opening on October 10th, as well as Chapel Hills Mall in Colorado Springs, set to open on October 24th.  100% of funds raised will go directly to help support the local affected communities.

"We are proud to continue our work with the Red Cross by helping to provide critical resources to those in need.  We were saddened by the unfortunate natural events which affected communities in the northern region of Colorado last month," says Daniel Kulle, U.S. President for H&M. "In addition to our pledge, we want to encourage our customers at all H&M locations in Colorado to join us in our initiative to help the American Red Cross with their disaster relief efforts."

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