Home / Knowledge / News / Apparel/Garments / Esprit launches rebranded denim line for men & women
Esprit launches rebranded denim line for men & women
14
Oct '13
Following the soft launches of new women’s fits in August 2012 and the establishment of the Denim Division in December 2012, Esprit launches Esprit Denim, a complete collection of rebranded men’s and women’s denim styles.

From shirts, jackets and jeans to tee shirts and sweaters: The collection features every piece imaginable for any denim-wearing occasion – with the look and feel of a designer brand but at accessible high street prices.

Esprit Denim offers a comprehensive fit portfolio for both men’s and women’s ranges. Men will be able to choose between six new fits: The Skinny, The Slim, The Straight, The Slouch, The Tapered and The Loose.

Women’s styles will be available in two different rise heights (medium and high rise) and a variety of leg shapes from skinny to slouchy. Complete with a new innovative branding strategy and whimsical details like dipped indigo trims, Esprit is about to embark on a novel adventure in denim retail.

The best in denim innovation: the 24 hours jean

On its quest for denim excellence, Esprit Denim will start by revolutionizing women’s jeans with ISKOTM denim fabrics – with the 24 Hours jean created by Esprit and ISKOTM. These innovative jeans owe their incredible comfort, super soft silky touch, great shape retention and ultra flattering, sexy second-skin fit to a unique fabric technology.

ISKOTM, the leading denim manufacturer and mill worldwide and at the forefront of innovation in its sector, developed a cutting- edge denim concept assuring extreme ease in wearing as well as a one-of-a-kind brilliant look. Their refined design adds to the sophisticated look of the fabric and a creative finishing delivers their extra wow factor.

It is clean with edited top stitching, special sleek enamel trims and a high gloss patent back patch that lends a refined, luxurious look. All finishings are Italian-made in an innovative washing research center of ISKOTM in Ancona, ISKOTECATM. The jeans were developed to be worn 24 hours a day, 7 days a week – anytime, anywhere.

Double the denim! The key looks

As a key look for the fall/winter 2013 season, Esprit Denim suggests going indigo from head to toe. Putting its focus on the denim shirt, Esprit teams up this classic denim piece with some of its iconic essential jeans – jeggings, skinny fit, boyfriend and straight-leg styles – to create cool, casual and contemporary outfits, adding highlights through innovative finishes ranging from a green cast “Jade” to a glamorous “Gold Dust” sparkle.

Pair a faded denim shirt with black indigo jeggings and metallic pumps for a sexy day to night-look. Or go head to toe in used denim with a matching denim shirt and patched up skinny jeans.

For relaxed rock-chic styles throw an oversized tee and denim jacket over black rinse skinnys. Or go for sexy black jeggings with a patchwork jacket – and nothing underneath! And who said double denim couldn’t be polished? Combine a dark-blue, coated skinny with a cool but sophisticated denim shirt and moderate high-heels for the perfect office outfit.

About Esprit denim

The Esprit Denim serves as a denim center of excellence. Experts work with unique fabrics to raise the bar in terms of quality and execution. A team of denim experts from around the world works continuously to significantly upgrade the product.

Esprit


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search