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Esprit launches rebranded denim line for men & women
14
Oct '13
Following the soft launches of new women’s fits in August 2012 and the establishment of the Denim Division in December 2012, Esprit launches Esprit Denim, a complete collection of rebranded men’s and women’s denim styles.

From shirts, jackets and jeans to tee shirts and sweaters: The collection features every piece imaginable for any denim-wearing occasion – with the look and feel of a designer brand but at accessible high street prices.

Esprit Denim offers a comprehensive fit portfolio for both men’s and women’s ranges. Men will be able to choose between six new fits: The Skinny, The Slim, The Straight, The Slouch, The Tapered and The Loose.

Women’s styles will be available in two different rise heights (medium and high rise) and a variety of leg shapes from skinny to slouchy. Complete with a new innovative branding strategy and whimsical details like dipped indigo trims, Esprit is about to embark on a novel adventure in denim retail.

The best in denim innovation: the 24 hours jean

On its quest for denim excellence, Esprit Denim will start by revolutionizing women’s jeans with ISKOTM denim fabrics – with the 24 Hours jean created by Esprit and ISKOTM. These innovative jeans owe their incredible comfort, super soft silky touch, great shape retention and ultra flattering, sexy second-skin fit to a unique fabric technology.

ISKOTM, the leading denim manufacturer and mill worldwide and at the forefront of innovation in its sector, developed a cutting- edge denim concept assuring extreme ease in wearing as well as a one-of-a-kind brilliant look. Their refined design adds to the sophisticated look of the fabric and a creative finishing delivers their extra wow factor.

It is clean with edited top stitching, special sleek enamel trims and a high gloss patent back patch that lends a refined, luxurious look. All finishings are Italian-made in an innovative washing research center of ISKOTM in Ancona, ISKOTECATM. The jeans were developed to be worn 24 hours a day, 7 days a week – anytime, anywhere.

Double the denim! The key looks

As a key look for the fall/winter 2013 season, Esprit Denim suggests going indigo from head to toe. Putting its focus on the denim shirt, Esprit teams up this classic denim piece with some of its iconic essential jeans – jeggings, skinny fit, boyfriend and straight-leg styles – to create cool, casual and contemporary outfits, adding highlights through innovative finishes ranging from a green cast “Jade” to a glamorous “Gold Dust” sparkle.

Pair a faded denim shirt with black indigo jeggings and metallic pumps for a sexy day to night-look. Or go head to toe in used denim with a matching denim shirt and patched up skinny jeans.

For relaxed rock-chic styles throw an oversized tee and denim jacket over black rinse skinnys. Or go for sexy black jeggings with a patchwork jacket – and nothing underneath! And who said double denim couldn’t be polished? Combine a dark-blue, coated skinny with a cool but sophisticated denim shirt and moderate high-heels for the perfect office outfit.

About Esprit denim

The Esprit Denim serves as a denim center of excellence. Experts work with unique fabrics to raise the bar in terms of quality and execution. A team of denim experts from around the world works continuously to significantly upgrade the product.

Esprit


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