Home / Knowledge / News / Apparel/Garments / Esprit launches rebranded denim line for men & women
Esprit launches rebranded denim line for men & women
14
Oct '13
Following the soft launches of new women’s fits in August 2012 and the establishment of the Denim Division in December 2012, Esprit launches Esprit Denim, a complete collection of rebranded men’s and women’s denim styles.

From shirts, jackets and jeans to tee shirts and sweaters: The collection features every piece imaginable for any denim-wearing occasion – with the look and feel of a designer brand but at accessible high street prices.

Esprit Denim offers a comprehensive fit portfolio for both men’s and women’s ranges. Men will be able to choose between six new fits: The Skinny, The Slim, The Straight, The Slouch, The Tapered and The Loose.

Women’s styles will be available in two different rise heights (medium and high rise) and a variety of leg shapes from skinny to slouchy. Complete with a new innovative branding strategy and whimsical details like dipped indigo trims, Esprit is about to embark on a novel adventure in denim retail.

The best in denim innovation: the 24 hours jean

On its quest for denim excellence, Esprit Denim will start by revolutionizing women’s jeans with ISKOTM denim fabrics – with the 24 Hours jean created by Esprit and ISKOTM. These innovative jeans owe their incredible comfort, super soft silky touch, great shape retention and ultra flattering, sexy second-skin fit to a unique fabric technology.

ISKOTM, the leading denim manufacturer and mill worldwide and at the forefront of innovation in its sector, developed a cutting- edge denim concept assuring extreme ease in wearing as well as a one-of-a-kind brilliant look. Their refined design adds to the sophisticated look of the fabric and a creative finishing delivers their extra wow factor.

It is clean with edited top stitching, special sleek enamel trims and a high gloss patent back patch that lends a refined, luxurious look. All finishings are Italian-made in an innovative washing research center of ISKOTM in Ancona, ISKOTECATM. The jeans were developed to be worn 24 hours a day, 7 days a week – anytime, anywhere.

Double the denim! The key looks

As a key look for the fall/winter 2013 season, Esprit Denim suggests going indigo from head to toe. Putting its focus on the denim shirt, Esprit teams up this classic denim piece with some of its iconic essential jeans – jeggings, skinny fit, boyfriend and straight-leg styles – to create cool, casual and contemporary outfits, adding highlights through innovative finishes ranging from a green cast “Jade” to a glamorous “Gold Dust” sparkle.

Pair a faded denim shirt with black indigo jeggings and metallic pumps for a sexy day to night-look. Or go head to toe in used denim with a matching denim shirt and patched up skinny jeans.

For relaxed rock-chic styles throw an oversized tee and denim jacket over black rinse skinnys. Or go for sexy black jeggings with a patchwork jacket – and nothing underneath! And who said double denim couldn’t be polished? Combine a dark-blue, coated skinny with a cool but sophisticated denim shirt and moderate high-heels for the perfect office outfit.

About Esprit denim

The Esprit Denim serves as a denim center of excellence. Experts work with unique fabrics to raise the bar in terms of quality and execution. A team of denim experts from around the world works continuously to significantly upgrade the product.

Esprit

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search