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Diesel unveils fall season campaign video for Jogg Jeans
14
Oct '13
courtesy: diesel.com/joggjeans
courtesy: diesel.com/joggjeans
Famous Italian clothier Diesel has come up with a new fall season campaign video for its cutting-edge denim brand Jogg Jeans, which is a comfortable yet stylish crossbreed of jeans and activewear.
 
Shot by the famous New York-based commercial photographer of Australian origin Tim Richardson, the advertisement features a group of choreographers, clad in various Jogg Jeans ensembles, dancing to the thumping music of ATM Jam by American rapper Azealia Banks.
 
Made from a mixture of 90 percent cotton, 8 percent polyester and 2 percent elastane, the denim range, which has been designed under the aesthetic guidance of the Diesel’s artistic director Nicola Formichetti, includes pants in various cuts, jackets, shorts, shirts and dresses.
 
First released in 2011, the hybrid denim brand Jogg Jeans is a unique fusion of design and a groundbreaking new fabric that combines the iconic style and durability of denim with the relaxed attitude and comfort of sweatpants.
 
It uses the same weaving method that is used to make denim, but with a special patented technique which makes it look like denim on the outside and jersey sweatpant fabric on the inside. 
 
Combining the softness, lightness, look and feel of a knitted jersey, the woven denim fabric, which retains its shape despite given stronger treatments and washes, can also be broken unlike other knitted fabrics. 
 
Founded in 1978, Diesel is known for luxury and pret-a-porter clothing aimed exclusively at the young adult market.
 

Fibre2fashion News Desk - India


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