Home / Knowledge / News / Apparel/Garments / Diesel unveils fall season campaign video for Jogg Jeans
Diesel unveils fall season campaign video for Jogg Jeans
14
Oct '13
courtesy: diesel.com/joggjeans
courtesy: diesel.com/joggjeans
Famous Italian clothier Diesel has come up with a new fall season campaign video for its cutting-edge denim brand Jogg Jeans, which is a comfortable yet stylish crossbreed of jeans and activewear.
 
Shot by the famous New York-based commercial photographer of Australian origin Tim Richardson, the advertisement features a group of choreographers, clad in various Jogg Jeans ensembles, dancing to the thumping music of ATM Jam by American rapper Azealia Banks.
 
Made from a mixture of 90 percent cotton, 8 percent polyester and 2 percent elastane, the denim range, which has been designed under the aesthetic guidance of the Diesel’s artistic director Nicola Formichetti, includes pants in various cuts, jackets, shorts, shirts and dresses.
 
First released in 2011, the hybrid denim brand Jogg Jeans is a unique fusion of design and a groundbreaking new fabric that combines the iconic style and durability of denim with the relaxed attitude and comfort of sweatpants.
 
It uses the same weaving method that is used to make denim, but with a special patented technique which makes it look like denim on the outside and jersey sweatpant fabric on the inside. 
 
Combining the softness, lightness, look and feel of a knitted jersey, the woven denim fabric, which retains its shape despite given stronger treatments and washes, can also be broken unlike other knitted fabrics. 
 
Founded in 1978, Diesel is known for luxury and pret-a-porter clothing aimed exclusively at the young adult market.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search