The Department Store Division’s revenue was down 9.6 percent, if the terminated franchising operations are excluded. Revenue was down 11.3 percent in Finland. Euro-denominated revenue in international operations was down 6.1 percent. Revenue in the Russian department stores was on a par with the previous year in roubles.
The Crazy Days campaign, which took place in all department stores and in the online store in October, reached a new sales record with a growth of approximately two percent. The campaign’s euro-denominated revenue improved in all market areas, despite the weak Russian rouble. Sales were particularly up in the online store in Finland.
The Fashion Chain Division’s revenue in September was down 7.2 percent; down 10.0 percent in Finland and down 6.6 percent in international operations. Lindex’s euro-denominated revenue was 6.5 percent less than a year earlier. Revenue in local currencies was down 4.9 percent.
In 2012 Lindex had a very successful Pink Ribbon campaign with Missoni in September. This year the Pink Ribbon campaign started only in October. Seppälä’s revenue was down 11.3 percent, partly due to several closed stores during the past 12 months.
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