Home / Knowledge / News / Apparel/Garments / Adidas NEO celebrates winter line with new look book
Adidas NEO celebrates winter line with new look book
16
Oct '13
Teen lifestyle brand adidas NEO Label has released an interactive lookbook to celebrate the launch of its 2013 winter collection and campaign imagery featuring pop/R&B superstar Justin Bieber.

The interactive lookbook is made up of five short film scenes starring Justin Bieber. The first of these five films will be made available at launch, but in order to unlock more exclusive content, fans must show their love for Justin and NEO by sharing the scene with their friends. 

The more that fans interact, the faster the remaining four scenes will be unlocked. The scenes will be released one by one, until the full lookbook is viewable.  Fans can also purchase items from the collection as they appear in the scenes.  

For Justin it’s all about the music and the NEO lookbook showcases this. NEO’s global style icon rocks a mature, edgy and confident style, while creating music and ‘living his style’. Keeping things casual, the lookbook shows Justin playing with drumsticks, writing lyrics and hanging out in a musically inspired setting.

Justin Bieber commented: “Living your style is about being who you are and showing your own creativity, and for me that’s what NEO is about. It’s about every teenager working a different look and showing off their own unique style!  I love fashion that’s authentic and all about the individual, just like my music.”

Justin wears his favourite pieces from the new range in the latest NEO campaign imagery. He dresses in a flannel shirt with an exaggerated check patern and faded drop crotch denim pants with a worn-in feel. He completes his mature, relaxed look with a pair of collegiate red suede skate inspired sneakers.

Claire Midwood, Vice President adidas NEO Label said: “The interactive lookbook brings  to life the spirit of NEO, while showcasing the new winter collection. Justin is the perfect style icon to communicate the energetic feel of the range, and fans will be excited to unlock the films for an insight into Justin’s life behind the scenes.”

Adidas


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search