Home / Knowledge / News / Apparel/Garments / Adidas NEO celebrates winter line with new look book
Adidas NEO celebrates winter line with new look book
16
Oct '13
Teen lifestyle brand adidas NEO Label has released an interactive lookbook to celebrate the launch of its 2013 winter collection and campaign imagery featuring pop/R&B superstar Justin Bieber.

The interactive lookbook is made up of five short film scenes starring Justin Bieber. The first of these five films will be made available at launch, but in order to unlock more exclusive content, fans must show their love for Justin and NEO by sharing the scene with their friends. 

The more that fans interact, the faster the remaining four scenes will be unlocked. The scenes will be released one by one, until the full lookbook is viewable.  Fans can also purchase items from the collection as they appear in the scenes.  

For Justin it’s all about the music and the NEO lookbook showcases this. NEO’s global style icon rocks a mature, edgy and confident style, while creating music and ‘living his style’. Keeping things casual, the lookbook shows Justin playing with drumsticks, writing lyrics and hanging out in a musically inspired setting.

Justin Bieber commented: “Living your style is about being who you are and showing your own creativity, and for me that’s what NEO is about. It’s about every teenager working a different look and showing off their own unique style!  I love fashion that’s authentic and all about the individual, just like my music.”

Justin wears his favourite pieces from the new range in the latest NEO campaign imagery. He dresses in a flannel shirt with an exaggerated check patern and faded drop crotch denim pants with a worn-in feel. He completes his mature, relaxed look with a pair of collegiate red suede skate inspired sneakers.

Claire Midwood, Vice President adidas NEO Label said: “The interactive lookbook brings  to life the spirit of NEO, while showcasing the new winter collection. Justin is the perfect style icon to communicate the energetic feel of the range, and fans will be excited to unlock the films for an insight into Justin’s life behind the scenes.”

Adidas


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X