Recognizing that nine out of ten consumers wear their athletic apparel for activities other than exercising, Vivacity continues to design sportswear that transitions stylishly from sport to work and every other part of a woman’s busy day.
In addition to debuting its Modern Jersey collection, the company will also showcase winter immediates including its signature black and white diamond quilt tops and bottoms embellished with Swarovski Elements Crystals; as well as its Luxe Velour collection featuring relaxed, refined designs with lounge appeal; and its high-style Urban Luxury line of sporty chic, smartly tailored designs made with antibacterial, UV-protective, easy-care fabrics.
“We’re especially excited about our new designs as they add even more depth to our collection with modern, luxurious fabrics and details that are unexpected in sportswear,” said Vivian Sayward, president of Vivacity Sportswear. “In addition to our signature chic look, we’ve factored comfort, movement, durability and breathability into every single one of our pieces.”
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