Home / Knowledge / News / Apparel/Garments / Venezuela's Lucy Lingerie launches new breast cancer bra
Venezuela's Lucy Lingerie launches new breast cancer bra
21
Oct '13
Venezuelan female innerwear company Lucy Lingerie in partnership with the SenosAyuda, a non-profit civil association for fighting against cancer, in the country, has launched its new model of post-mastectomy bra, in order to assist in the recovery of women who have had breast cancer, and make them feel comfortable in their own skin.
 
The bra has been launched as part of fight against breast cancer well in time for the international breast cancer awareness month of October. The special bra is for women who have undergone surgical procedures or mastectomy, and the design of the bra, which is approved by the SenasAyuda, is created to support the external prosthesis and mold their appearance to resemble a natural breast.
 
Claudia Maldonado, manager of Lucy Lingerie Design, said with the launch of the bra the company reaffirms its commitment to Venezuelan women, providing special support to those who have experienced sudden changes in their body, health issues, and motivate them to revive and rediscover their identities
 
The design of the new bra includes smooth glass preform made of cotton lycra with delicate lace, and was created especially to help sustain the external prosthesis and prevent its movement and deformation.
 
The seams of the bra are coated to avoid any uncomfortable friction that can cause any irritation on the affected areas.
 
The post-mastectomy bra has internal pockets for the location of breast prosthesis on both sides and also two side openings for so that the user can place the prosthesis horizontally or vertically depending on their needs. The straps of the new bra are wider and padded for comfort during the recovery period, and the badge has four positions to give more coverage to the width of the back.
 
The bra also includes a pink ribbon which signifies breast cancer and can be purchased at all Lucy Lingerie retail stores in the country.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search