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Sequential Brands expands licensees of Caribbean Joe
22
Oct '13
Sequential Brands Group, the owner of the Caribbean Joe brand, announced that it has entered into five new license agreements to expand the Caribbean Joe brand and extended the terms of three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.

The new licensees include: Beatrice Home Fashions for hard bath and pet; Home Fashions International for outdoor decorative accents; International Home Miami for outdoor furniture; Tervis for tumblers; and Victoria Classics for utility bedding. International Home Miami presently has product in the marketplace and the other four licensees will debut at retail in 2014.

"We are thrilled to add such experienced and innovative companies to our portfolio. These agreements further validate the growth opportunities for each of our brands as we expand our product assortment," said Rick Platt, Group President, Brand Management, of Sequential. Platt added, "It is an exciting time for the Caribbean Joe brand. What started as an apparel line has turned into a full lifestyle brand and with our new focus on home, we feel confident that we are offering a wide range of exceptional products to our retail partners."

Platt continued, "These categories are all natural choices for brand extensions. The new assortments will feature the rich array of intoxicating colors, one of a kind prints and unique embellishments that convey the island heritage of the brand. They will enhance the Caribbean Joe lifestyle collection, providing additional solutions for each part of the home."

The three licensees who extended their agreements include: First American Brands for fragrance, and two core apparel partners, Bernette Textiles for men's sportswear and The Moret Group for women's sportswear. The Moret Group will also be launching intimates and sleepwear in 2014.

"With the expanding group of blue-chip licensees, we see huge growth potential for Caribbean Joe," said Jeff Siskind, President of Bernette Textiles. "This, along with the continued success of our partnership with Sequential, encouraged us to lengthen our current agreement."

Ellen Levy-Ganz, Vice President of Sales for Caribbean Joe Women's Apparel commented, "Utilizing our experienced production, creative and sales teams, we have been able to expand our product assortment and foster strong relationships with key retailers. We value our partnership with the team at Sequential and are excited to continue working alongside them to grow this lifestyle brand."

Sequential Brands


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