Home / Knowledge / News / Apparel/Garments / MiH unveils 'Slimming Silhouette' look jeans
MiH unveils 'Slimming Silhouette' look jeans
Oct '13
MiH Jeans are delighted to announce the launch of their brand new Bodycon jean. Chloe Lonsdale, Founder & Creative Director of MiH, says, "The MiH Bodycon jeans are developed to fit and feel like your perfect jeans. Soft to the touch but strong on the body, they provide the most slimming silhouette yet."

Through the use of innovative fabric construction where traditional cotton yarn is encircled by a tight coil of stretch fibres, the denim is given power as it is stretched. The greater the pull on the fabric the more it rebounds, both holding curves in and smoothing them out – making the Bodycon jeans the most flattering around.

We've done everything possible to make this the most flattering jean of its kind. From the removal of the front pockets to reduce bulk and reduce the distorted seams you can get from high stretch denim, to altering the waistband to offer internal support (giving a cleaner line through the waist). Gone is the back 'yoke' seam to add shape and allow the bum to 'lift', replaced with darts to create a curve that starts at the top of the jeans. The outcome is a clean, pared back jean that gives a smooth line and streamlined shape.

With the combination of this new fabric technology and unique jean engineering, our Bodycon Jean and Pant are a revolution in denim. They feel like a cool pair of jeans, just how you like them, whilst functioning more like a shapewear textile than a traditional denim.

Re-launched in London in 2006, MiH Jeans is one of Britain's most iconic denim labels with a heritage spanning back over four decades. Renowned for beautiful quality, tailored jeans and perfect seasonal staples, today MiH has become a lifestyle brand for the modern woman.

Founded in 1969, MiH was relaunched when Chloe Lonsdale – goddaughter of the original founder - identified a gap in the market for understated jeans with a European aesthetic. Worn by original 70s denim icons Jane Birkin and Marianne Faithful, today their celebrity following includes Gwyneth Paltrow, Jennifer Lawrence and Rachel Weisz.

MiH Jeans

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search