Home / Knowledge / News / Apparel/Garments / Eddie Bauer adds pro skier Andy Mahre to athlete roster
Eddie Bauer adds pro skier Andy Mahre to athlete roster
23
Oct '13
Eddie Bauer is expanding its First Ascent Guide and Athlete team with the addition of pro skier Andy Mahre.

With deep roots in Washington, Mahre brings a unique creative angle to the world of pro skiing and is a true veteran in the field having been sponsored since the age of 15.

Mahre grew up surrounded by a family with a deep history in downhill skiing; his father and uncle, twins Steve and Phil, are famous for winning gold and silver medals in the 1984 Olympics.

With such roots, it’s no wonder why Andy Mahre has grown to become a key influencer for the current generation of skiers. Breaking away from his ski racing background, Mahre is best known for his role in pushing the sport through creative form, progressive flow and showing that whether forwards or backwards, and often without poles, that the mountain is a venue for individual free skiing expression.

“Stemming from a long lineage of skiers, Andy is at the forefront of progressive skiing and is a prolific name within the discipline,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. Egeck goes on to say “with family roots in Washington, specifically within the skiing and mountaineering circles, Andy really is the perfect addition to our Eddie Bauer First Ascent Guide and Athlete team.”

Mahre spent this past summer skiing and testing out some of the new pieces from Eddie Bauer First Ascent’s 2014 Fall/Holiday Collection. His top picks: the Neoteric Bibs and Propellant Jacket, winner of the 2013 Apex Award from Polartec.

“The Neoteric Bibs deliver the best of hard shell waterproof technology with soft shell-type breathability. Not only is this kit windproof and waterproof, but the level of breathability was impressive as it kept me drier no matter how hard I was charging. The Propellant is also awesome. I wore it all summer skiing at Mt. Hood. Rain or shine, it was perfect for the temps we dealt with on the glacier. It’s like a hoodie, but only better because even piercing wind is no match for it.”

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service.  Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan.

Eddie Bauer

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search