Home / Knowledge / News / Apparel/Garments / Eddie Bauer adds pro skier Andy Mahre to athlete roster
Eddie Bauer adds pro skier Andy Mahre to athlete roster
23
Oct '13
Eddie Bauer is expanding its First Ascent Guide and Athlete team with the addition of pro skier Andy Mahre.

With deep roots in Washington, Mahre brings a unique creative angle to the world of pro skiing and is a true veteran in the field having been sponsored since the age of 15.

Mahre grew up surrounded by a family with a deep history in downhill skiing; his father and uncle, twins Steve and Phil, are famous for winning gold and silver medals in the 1984 Olympics.

With such roots, it’s no wonder why Andy Mahre has grown to become a key influencer for the current generation of skiers. Breaking away from his ski racing background, Mahre is best known for his role in pushing the sport through creative form, progressive flow and showing that whether forwards or backwards, and often without poles, that the mountain is a venue for individual free skiing expression.

“Stemming from a long lineage of skiers, Andy is at the forefront of progressive skiing and is a prolific name within the discipline,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. Egeck goes on to say “with family roots in Washington, specifically within the skiing and mountaineering circles, Andy really is the perfect addition to our Eddie Bauer First Ascent Guide and Athlete team.”

Mahre spent this past summer skiing and testing out some of the new pieces from Eddie Bauer First Ascent’s 2014 Fall/Holiday Collection. His top picks: the Neoteric Bibs and Propellant Jacket, winner of the 2013 Apex Award from Polartec.

“The Neoteric Bibs deliver the best of hard shell waterproof technology with soft shell-type breathability. Not only is this kit windproof and waterproof, but the level of breathability was impressive as it kept me drier no matter how hard I was charging. The Propellant is also awesome. I wore it all summer skiing at Mt. Hood. Rain or shine, it was perfect for the temps we dealt with on the glacier. It’s like a hoodie, but only better because even piercing wind is no match for it.”

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service.  Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan.

Eddie Bauer


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X