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Under Armour to open new retail store in Virginia
Oct '13
Under Armour, the leading global athletic performance apparel, footwear and accessories brand, revealed plans to open the company’s newest Under Armour Brand House specialty retail store on Thursday, November 7th, in McLean, Virginia’s Tysons Corner Center.

Featuring men’s, women’s and youth apparel, footwear and accessories, the Brand House will be staffed with experts within each product category to provide all athletes with the most personalized and superior shopping experience.

With a focus on cutting-edge products and design, the Under Armour Brand House will ensure that all customers receive guidance and recommendations that are tailored to their unique training needs, with the end-goal of outfitting them in the perfect head-to-toe Under Armour products that will make them look, feel and perform their best. The Brand House at Tysons Corner Center will also feature the company’s largest depth of youth product offerings to date, highlighting Under Armour’s commitment to empowering the next generation of athletes.

The Under Armour Brand House at Tysons Corner Center is located at 1961 Chain Bridge Rd in the Tysons Corner Center and occupies more than 8,300 total square feet. Through the use of cutting-edge technology, the Brand House will tell the brand story through digital displays that act as points of information, as well as inspiration.

The Brand House will also provide an assortment of localized product, exclusive to the Tysons Brand House. The newest Brand House at Tysons Corner Center is the latest example of Under Armour’s dedication to serving each of the communities the brand inhabits.

"We are excited to bring the Under Armour Brand House specialty store to Tysons Corner Center and expand our commitment to the community through local partnerships, exclusive local product offerings and the introduction of a more educational, interactive and rewarding shopping experience,” said Henry Stafford, President, North America, Under Armour. “The Under Armour Brand House provides us with a new opportunity to advance our mission to make all athletes better and to provide our consumers with an elevated retail shopping experience.”

Under Armour

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