Home / Knowledge / News / Apparel/Garments / Mountain Hardwear unveils social media apps for retailers
Mountain Hardwear unveils social media apps for retailers
24
Oct '13
purechannelapps - provider of innovative and channel-focused web-based solutions - announces that Mountain Hardwear is launching socialondemand to provide its network of retailers with a stream of ready-made social media content.

Mountain Hardwear, a leader in innovative, premium outdoor apparel, equipment and accessories, rolled out socialondemand in early September 2013 for its US base of retailers, under the name of 'Mountain Hardwear Content Lab'.

The online tool from purechannelapps is designed specifically for companies that use a channel as a route to market, and enables the centralised syndication of content through the social media platforms of these channel businesses to directly reach and influence consumers, both existing and potential.

"Incredible athletes, adventures, design and consumer feedback lead to a unique and rich library of stories and images surrounding our brand. We know many retailers are looking for ways to connect with customers so we wanted to find a way to share the engaging social media content we are creating. socialondemand allows us to do just that with single-click syndication, providing retailers with a simple and effective customer engagement tool," commented Farrell Hall, Digital Marketing Manager, Mountain Hardwear.

"Akin to both B2B and B2C sectors, companies face so many demands running their businesses, and content creation is a continual drain on resources," confirmed Olivier Choron, CEO and Founder of purechannelapps. "Not only will this tool enable Mountain Hardwear's retailers to save time by publishing a ready-provisioned stream of content via their own social media platforms, it will enable both the retailers and Mountain Hardwear to build stronger relations with customers and prospects."

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor.

purechannelapps


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search