Home / Knowledge / News / Apparel/Garments / Mountain Hardwear unveils social media apps for retailers
Mountain Hardwear unveils social media apps for retailers
24
Oct '13
purechannelapps - provider of innovative and channel-focused web-based solutions - announces that Mountain Hardwear is launching socialondemand to provide its network of retailers with a stream of ready-made social media content.

Mountain Hardwear, a leader in innovative, premium outdoor apparel, equipment and accessories, rolled out socialondemand in early September 2013 for its US base of retailers, under the name of 'Mountain Hardwear Content Lab'.

The online tool from purechannelapps is designed specifically for companies that use a channel as a route to market, and enables the centralised syndication of content through the social media platforms of these channel businesses to directly reach and influence consumers, both existing and potential.

"Incredible athletes, adventures, design and consumer feedback lead to a unique and rich library of stories and images surrounding our brand. We know many retailers are looking for ways to connect with customers so we wanted to find a way to share the engaging social media content we are creating. socialondemand allows us to do just that with single-click syndication, providing retailers with a simple and effective customer engagement tool," commented Farrell Hall, Digital Marketing Manager, Mountain Hardwear.

"Akin to both B2B and B2C sectors, companies face so many demands running their businesses, and content creation is a continual drain on resources," confirmed Olivier Choron, CEO and Founder of purechannelapps. "Not only will this tool enable Mountain Hardwear's retailers to save time by publishing a ready-provisioned stream of content via their own social media platforms, it will enable both the retailers and Mountain Hardwear to build stronger relations with customers and prospects."

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor.

purechannelapps


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search