Home / Knowledge / News / Apparel/Garments / Mountain Hardwear unveils social media apps for retailers
Mountain Hardwear unveils social media apps for retailers
Oct '13
purechannelapps - provider of innovative and channel-focused web-based solutions - announces that Mountain Hardwear is launching socialondemand to provide its network of retailers with a stream of ready-made social media content.

Mountain Hardwear, a leader in innovative, premium outdoor apparel, equipment and accessories, rolled out socialondemand in early September 2013 for its US base of retailers, under the name of 'Mountain Hardwear Content Lab'.

The online tool from purechannelapps is designed specifically for companies that use a channel as a route to market, and enables the centralised syndication of content through the social media platforms of these channel businesses to directly reach and influence consumers, both existing and potential.

"Incredible athletes, adventures, design and consumer feedback lead to a unique and rich library of stories and images surrounding our brand. We know many retailers are looking for ways to connect with customers so we wanted to find a way to share the engaging social media content we are creating. socialondemand allows us to do just that with single-click syndication, providing retailers with a simple and effective customer engagement tool," commented Farrell Hall, Digital Marketing Manager, Mountain Hardwear.

"Akin to both B2B and B2C sectors, companies face so many demands running their businesses, and content creation is a continual drain on resources," confirmed Olivier Choron, CEO and Founder of purechannelapps. "Not only will this tool enable Mountain Hardwear's retailers to save time by publishing a ready-provisioned stream of content via their own social media platforms, it will enable both the retailers and Mountain Hardwear to build stronger relations with customers and prospects."

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor.


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search