Home / Knowledge / News / Apparel/Garments / JCPenney picks shopkick mobile app to reward customers
JCPenney picks shopkick mobile app to reward customers
25
Oct '13
J. C. Penney Company, Inc. announced that it has teamed up with shopkick, the most widely used real-world shopping app that rewards shoppers for simply walking into stores.

Just in time for the key holiday shopping season, JCPenney shoppers will be able to earn "kicks," shopkick's proprietary reward currency, along with special offers from JCPenney, when visiting the retailer's nearly 1,100 store locations across the country. To celebrate the launch, JCPenney will be offering shopkick users additional kicks for a limited time when they visit a JCPenney store.

"As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," said Debra Berman, senior vice president of marketing for JCPenney.

"Through our partnership with shopkick, we are able to cater to today's mobile savvy consumer and take our in-store shopping experience to the next level by rewarding and engaging customers who are already shopping inside a JCPenney store."

When a shopkick user walks into a participating store, the app detects the shopkick signal emitted from a patent-pending device, which is picked up by the shopper's smartphone. The app then deposits kicks, which can be collected and redeemed for gift cards, song downloads, movie tickets, Facebook credits, donations to charities and more.

"JCPenney's nationwide rollout of shopkick makes shopping more inspiring and rewarding," said CEO and Co-Founder of shopkick Cyriac Roeding. "For shoppers, we delight them by rewarding them for behaviors they are already doing while shopping. For retailers, like JCPenney, we are driving incremental traffic and sales and ensuring that marketing dollars are invested in driving actual foot traffic - it's a win-win."

Along with earning kicks and having access to special offers, shoppers can utilize the app's features to:

- Browse JCPenney themed look books that showcase the hottest trends in apparel or home and link directly to those items for purchase at jcp.com;

- "Like" favorite items and be automatically reminded of them upon walking into a JCPenney store;

- Save and organize items into customizable books, complete with a personalized cover photo and

- Connect with others with similar interests to discover and share products from their books.

Shoppers can also collect additional kicks by logging into the app daily, viewing look books, inviting friends to join and by linking their Visa or MasterCard to shopkick's "Buy and Collect" program.

J. C. Penney


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search