Parke aims to revolutionize the denim industry by taking an innovative approach to their products, as well as selling directly to consumers at wholesale prices through their website. The new line is called "Premium Active Denim" and features a technologically-advanced fabric that is engineered for both style and performance.
The jeans are inspired by activewear – a category known for leveraging textile technology to improve form and function. Parke utilizes the latest stretch technology and denim fabrications, and applies it to every day jeans to improve durability, comfort, and shape-retention.
To fund the minimum order requirements for production, the company turned to crowd-funding on Kickstarter with the goal of selling $20,000 in pre-orders. The company blew by that goal in their first week with coverage by top fashion press outlets such as GQ and Cool Hunting.
Parke has since launched and exceeded their stretch goal of $50,000, and is still taking orders with three days to go. The current collection features three styles: a Skinny Fit for women, and a Slim Straight Fit and Classic Fit for men. Parke jeans are offered in both raw indigo and black denim.
Parke is based in New York City, and their jeans are both designed and produced locally in the Garment District of New York City. The founder of Parke, Solomon Liou, explains that the benefits are two fold: "Manufacturing our jeans in New York is not only great for the local economy, but it also produces exceptional quality with handcrafted jeans that are made by skilled artisans here." With the funding goal reached on Kickstarter, Parke has already started the production process for the Active line, which the company hopes is just the beginning.
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