Home / Knowledge / News / Apparel/Garments / Activewear denim jeans Parke announces Kickstarter project
Activewear denim jeans Parke announces Kickstarter project
29
Oct '13
Parke, a new online-only denim brand, has launched a Kickstarter campaign to fund their new line of technologically-advanced jeans.  With only 3 days still remaining on Kickstarter, the company has already reached eight times their initial funding goal on Kickstarter, and has received $160,000 in pre-orders.

Parke aims to revolutionize the denim industry by taking an innovative approach to their products, as well as selling directly to consumers at wholesale prices through their website.  The new line is called "Premium Active Denim" and features a technologically-advanced fabric that is engineered for both style and performance. 

The jeans are inspired by activewear – a category known for leveraging textile technology to improve form and function.  Parke utilizes the latest stretch technology and denim fabrications, and applies it to every day jeans to improve durability, comfort, and shape-retention. 

To fund the minimum order requirements for production, the company turned to crowd-funding on Kickstarter with the goal of selling $20,000 in pre-orders.  The company blew by that goal in their first week with coverage by top fashion press outlets such as GQ and Cool Hunting. 

Parke has since launched and exceeded their stretch goal of $50,000, and is still taking orders with three days to go. The current collection features three styles: a Skinny Fit for women, and a Slim Straight Fit and Classic Fit for men.  Parke jeans are offered in both raw indigo and black denim.

Parke is based in New York City, and their jeans are both designed and produced locally in the Garment District of New York City.  The founder of Parke, Solomon Liou, explains that the benefits are two fold: "Manufacturing our jeans in New York is not only great for the local economy, but it also produces exceptional quality with handcrafted jeans that are made by skilled artisans here."  With the funding goal reached on Kickstarter, Parke has already started the production process for the Active line, which the company hopes is just the beginning.

Parke


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search