Home / Knowledge / News / Apparel/Garments / Fashion retailer KappAhl hikes Swedish jeans market share
Fashion retailer KappAhl hikes Swedish jeans market share
29
Oct '13
KappAhl strengthens its position as the Swedish market leader in jeans sales. Fresh statistics from the market research company Gfk Fashion Scope shows that during 2012 the fashion retailer increased its market share to 9.5 (7.7) percent of the Swedish jeans market.

The initiatives through the year to reinforce KappAhl’s jeans offer have shown clear results. The launch of their proprietary jeans label, Denim 1953, was well received by customers, as was the increased range.

“We are pleased and proud that our customers appreciate what we do”, says Carina Ladow, Vice President Assortment and Design at KappAhl. “We work hard to make it easy for our target market, the many people, to find nice jeans that fit perfectly. Our jeans should have the right wash with good detailing and a flattering fit.”

KappAhl has successfully achieved a market leading position in the Swedish jeans market and sells over a million pairs of jeans in Sweden each year. The design is characterised by environmental awareness. KappAhl works hard for a varied range of fits, the right comfort and a wide selection of models and washes that are right on trend. The wide range of sizes, EU size 34 to 54 for Ladies, and the competitive pricing have also contributed to the success.

About KappAhl

KappAhl is one of the Nordic region’s leading fashion chains with approximately 400 stores in Sweden, Norway, Finland and Poland and Shop Online. The company offers inspiring and affordable fashion of its own design for women, men and children. The main target market is women in mid-life. During 2012/2013, the company had sales of SEK 4.8 billion and employed approximately 4,500.

KappAhl


Must ReadView All

Apparel/Garments | On 6th May 2016

Iran offers scope for boosting RMG exports: AEPC

Garment exporters body Apparel Export Promotion Council (AEPC)...

Courtesy: PIB

Textiles | On 6th May 2016

SVPISTM, Coimbatore to offer UG & PG courses in textiles

Coimbatore based Sardar Vallabhbhai Patel International School of...

Courtesy: Idaman Eramandiri

Textiles | On 6th May 2016

Indonesian firm bags Made in Green by Oeko-Tex

Idaman Eramandiri (IEM) has become the first textile manufacturer in...

Interviews View All

John Patrick
Organic by John Patrick

What have you got to say about green washing in the fashion sector? How do ...

Tracey Montford
Cake Lingerie

How is the market for maternity lingerie in countries like US, UK and...

Ed Gribbin
Alvanon Inc.

What changes do you propose to the fashion sector's product development?...

Mr. Narendra Dalmia
Strata Geosystems (India) Pvt. Ltd.

Mr. Narendra Dalmia has a experience of about 35 years in a wide variety...

Mr. R. N. Doshi
Rajoo Engineers Limited

Mr. R. N. Doshi, co-founder of the Rajoo Group - Excellence in Extrusion,...

Alessandro D'Andrea
Fameccanica.Data S.p.A.

Mr. Alessandro D’Andrea a Mechanical Engineer from Polytechnic of Turin...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search