Home / Knowledge / News / Apparel/Garments / Invista unveils new technologies at 'Lycra Fibre Moves'
Invista unveils new technologies at 'Lycra Fibre Moves'
30
Oct '13
Invista was back in Verona on the 24th and 25th October, 2013 to host the third edition of its unique legwear event ‘Lycra Fibre Moves’, where the company announced its two latest innovations: Living Lights and Freef!t technologies by lycra fibre during its global conference and gala dinner to more than 300 textile industry professionals from all over the world.

The event offered legwear professionals a unique chance to gain insights into the future of legwear, consumer and retail trends and the opportunity to network with the best in the business.

“The ‘Lycra Fibre Moves’ forum is the highlight of our calendar here at Invista and shows our dedication to the legwear industry. Over the past two years we have continued to develop lycra fibre and we were excited to show the legwear industry our findings along with the upcoming trends of the sector.”

“This year has been especially successful with a record-breaking number of attendees and we hope that next time will be, too,” Pierluigi Berardi, Global Marketing Director, said.

Freef!t technology by lycra fibre, a patent-pending construction that addresses one of the key issues women have with hosiery – their waistbands – was launched at the fashion show that took place during the Gala Dinner on the evening of the 24th at the Palazzo della Gran Guardia.

After much research Invista was able to design a new pantyhose construction that addresses consumer needs in terms of comfort in the waistband and panty area, eliminating thick, unappealing waistbands, reducing red marks, roll-over and dig-in.

The construction itself is based on four elements:

-          Graduated compression that follows the body

-           Construction that promotes comfort

-           Finer yarns for the right balance between comfort and compression

-           Knitting conditions that maximize elasticity

Guests had the chance to experience first-hand Invista’s latest innovations. A dynamic “leg show” by Italian synchronized swimmers was a hit, each leg moving gracefully and playfully, showing off the new living lights technology by lycra fibre, a patented technology that boosts the on-tone color uptake of elastane/spandex, addressing two challenges related to the enhancement of the overall appearance of legs with hosiery: first, ensuring a natural appearance, and second, providing deeper, richer colors by optimizing the amount of color that reaches the viewer’s eyes.

The phenomenon was made even clearer at the pre-dinner cocktail in a display using plastic tubes covered in different fabrics, some with the new technology, and some without. The difference was clear.

Other key speakers from the industry were chosen specifically by Invista for their pioneering roles within their fields: Petra Dillemuth, Textile Consumer Panel Manager at GfK, Tito Boeri, Professor of Economics at Milan Bocconi University, and Simon Massey, CEO of The Gild, among others.


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Top executives
Textile industry

It will take some time for the people to change their buying choices

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search