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CP Company picks ISKO denim for new S/S14 collection
31
Oct '13
When innovation is your main vocation, technology and style research never stop surprising: this is the case of ISKO, a leader in denim manufacturing worldwide and at the cutting edge for research in the industry, which has been chosen as partner by the C.P. Company brand for its SS14 denim collection, presented in London on the occasion of the London Collections: Men.

C.P. Company, as a matter of fact, has chosen for its special capsule collection of denim jackets which enriches its spring/summer collection ISKO FUTURE FACE, a patented innovative technology which gives denim an iconic and assertive look, with a surprisingly soft touch and the typical fit of round knitwear fabric, thus ensuring maximum comfort.

The patented ISKO FUTURE FACE technology thus combines style and aesthetic research, resulting in a unique performance in terms of comfort and keeping the shape of the garment. This innovation is protected and guaranteed by a company trademark which incarnates the full potential of the ISKO approach, geared towards experimentation and the continuous development of market standards, a real point of reference for all fashion brands looking for a reliable, innovative and glamorous partner.

“This partnership with FGF for the C.P. Company brand is a source of great pride for us” says Marco Lucietti, Marketing Director SANKO/ISKO division. “the fact that a cutting-edge brand always at the forefront in terms of exclusiveness has chosen ISKO encourages us to work even harder and to set ever higher standards as regards industry trends, both from the point of view of technological concepts and as regards our proactive presence in support of client brands, to achieve a truly effective communication of the product’s added value.”

The collaboration between the two brands will also be highlighted on the actual garments thanks to a special dedicated label which stresses the benefits of the patented fabric used. The line will also include communication materials for the points of sale.

ISKO

A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.

ISKO


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