Apparel retailer Von Maur opens first store in Alabama

Known for its outstanding selection of brand name and specialty apparel, shoes, cosmetics, accessories and gifts, the new store features products from leading brands such as Brooks Brothers, Nic + Zoe, Donald J Pliner, Coach, Joe's Jeans, Hugo Boss, and Tommy Bahama, among many others.

In addition to its selection of popular brands and merchandise, Von Maur is also widely-regarded for its superior customer service, including an interest-free charge card, liberal return policy, free gift wrapping and shipping services. The company also offers above-market wages, excellent benefits and a positive, professional work environment for its 200 associates, the majority of which are full-time.

Commencing with a ribbon cutting ceremony, the grand opening will feature events throughout the day, including guest appearances by Peyton List, who plays Emma on the Disney Channel hit show "Jessie", John "Hog" Hannah, former University of Alabama and New England Patriots football player, and Zoe Chatfield-Taylor, merchandiser for women's clothing line Nic + Zoe. Additionally, Von Maur will offer live music, children's entertainment and in-store giveaways, including two $1,000 shopping sprees.

"After opening our first Southeastern location two years ago, we couldn't be more excited to continue building on our success in the region with the addition of our first Alabama location at Riverchase Galleria," said Jim von Maur, president of Von Maur.

"Our combination of beautiful merchandise, customer service and attention to the overall shopping experience will be an excellent addition to the mall. We look forward to becoming one of the go-to shopping destinations for area residents and Birmingham visitors."

"I guarantee the people of metro Birmingham will become avid and loyal shoppers of Von Maur," said Christopher White, marketing manager of Riverchase Galleria. "Not only does the company offer an exceptional selection of luxury brands, but its attention to customer service and detail will certainly leave shoppers equally impressed. To have such a high caliber department store is without question a great achievement for the mall."

Located at the mall's former Macy's location, the store underwent a full reconstruction and now the exterior boasts Von Maur's signature exterior brick facade with arching entryways. Inside, open expansive floor plans accentuate Von Maur's residential ambiance, complete with antiques, original artwork and music from the store's grand piano.

New department design in Shoes, Juniors, Handbags and Lingerie add to the shopping experience. An interactive, life-sized tree in children's is designed to entertain Von Maur's youngest shoppers while an antique pub display piece, motorcycle and multiple televisions offer enjoyment in the Men's areas.

Von Maur Department Store