Home / Knowledge / News / Apparel/Garments / Macy's unveils NantMobile iD visual recognition technology
Macy's unveils NantMobile iD visual recognition technology
06
Nov '13
See it, scan it, shop it, will be the mantra of tech-savvy mobile customers this holiday season at Macy’s with the upcoming integration of NantMobile’s iD visual recognition technology.

The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers everywhere to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

“Visual recognition technology is the next evolution of our mobile strategy, leveraging Macy’s omnichannel capabilities to be everywhere our customers are in order to enhance their shopping experiences on the go,” said Martine Reardon, Macy’s chief marketing officer. “This new application of technology will assist us in delivering helpful and relevant content to mobile shoppers while at the same time providing them with the opportunity to get their holiday shopping done with ease.”

Augmenting its already robust mobile initiatives, Macy’s Star Gifts app, available for free on iTunes and Google Play, will be used to deliver content that will help inspire, entertain and assist in the creation and fine-tuning of holiday gift lists. From product videos to gift ideas and holiday gift-giving advice from lifestyle expert Clinton Kelly, the content will vary across product categories. In addition to this helpful information, users will be able to shop directly from the app for the must-have Macy’s Star Gift items of the season.

“Our next generation visual recognition technology will layer a virtual world of consumer engagement over the physical, creating millions of new consumer connections for Macy’s,” said Dr. Patrick Soon-Shiong, Founder and CEO of NantMobile. “Macy’s app marks a revolutionary initiative to offer consumers the full shopping experience, without having to disrupt hectic holiday schedules. Macy’s is at the forefront of a retail revolution. They recognize that for their consumers, this technology offers simplicity and convenience.”

Throughout the holiday season, visual recognition technology will be available on Macy’s gift advertising found in public spaces such as subway stations, digital billboards, bus shelters, windowscapes and magazines, and additional catalogs. This marks a first-of-its kind use of iD’s visual recognition technology to deliver a seamless experience across national catalogs, print and outdoor advertising.

The addition of iD technology is another complementary layer to Macy’s already-compelling mobile strategies including its stand-alone app, mobile-enhanced online store at macys.com, as well as numerous mobile rewards and advertising partnerships. With the addition of Macy’s Star Gifts apppowered by iD, Macy’s is once again at the forefront of mobile-enhanced shopping that will cater to the growing tech-savvy consumer segment, while simultaneously launching the next generation of express gifting on the go.

Macy's

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search