Home / Knowledge / News / Apparel/Garments / Sweaty Betty bags activewear design award at WGSN
Sweaty Betty bags activewear design award at WGSN
07
Nov '13
Sweaty Betty bagged the best sports/activewear design award at WGSN. Staged by WGSN, the world's leading fashion forecaster, the WGSN Global Fashion Awards recognise and reward brilliance in fashion and retail design across the globe.

The awards were presented at a star-studded, exclusive gala event at the Victoria & Albert Museum in London.

The premium British sportswear and lifestyle brand started in 1998 by London based Tamara Hill- Norton, Sweaty Betty will this year be adding to its portfolio of 33 boutiques and three concessions in Selfridges and Harrods by opening the doors of the first retail store in New York.

Hill-Norton has grown the brand through her own passion for sport and fashion and now boasts a brand with global recognition and a strong visual identity and core DNA which runs coherently through the collections: swim, yoga, Pilates, run, outdoor training, snow, beach sport, triathlon, dance, cool down and spa.

The head office team now counts four in house designers as well as growing team in buying, marketing, merchandising and e-commerce, all of whom have a strong British handwriting combined with a huge passion for sports. Fusing gear that is both functional and fashionable is a tough challenge, stretching the design team to individually live and breathe the brand and product.

Sweaty Betty continues to work with innovative fabrics and techniques for AW13 – the first UK brand to work with Italian performance brand Sensitive, an ultralight, supportive and sweat wicking quick dry fabric, Sweaty Betty works closely with the factory in Milan to ensure the products are fit for purpose and feature the technicalities the customer expects to see in a Sweaty Betty garment.

Other innovations include flatlocked seams integrating reflective tape, seamless compression wear, softshell ski wear, and the design team endeavours to push the boundaries with contemporary print on fabrics. The design team knows that function is key to the customer and ensures every detail is well thought through for end use, be that a zip pocket and breathable mesh for running pants or knee pads on outdoor training trousers.

WGSN

Must ReadView All

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search