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Walmart debuts Loving Moments maternity to nursing line
08
Nov '13
Loving Moments by Leading Lady proudly announces Walmart’s new maternity line that features maternity essentials that are functional, fun, and affordable for all moms.

Loving Moments’ maternity collection complements the existing Loving Moments nursing collection and together they create a family lifestyle destination for both new and expectant moms. For the first time, Loving Moments delivers stylish apparel that can be worn through pregnancy and nursing.

Walmart hand-picked 354 stores nationwide to carry the full maternity to nursing collection and selected an additional 923 locations to carry both the adjustable maternity leggings and maternity belt. The entire maternity to nursing collection will also be available to shoppers online only at Walmart.com

A tradition of invention and design:
No stranger to innovation, Leading Lady has been a leader in maternity and nursing bra design for over 74 years. In 1959 Leading Lady patented the first maternity brassiere, and in 1974 invented a one-hand nursing clip which is a standard feature on nursing bras today.

With a pulse on nursing trends and necessities, Loving Moments by Leading Lady created the maternity to nursing collection to include nursing bras and maternity clothes that have added flexibility to effectively grow with baby and allow for wear from pregnancy to breastfeeding.

Leading Lady President Mark Corrado, a third-generation owner, carries on his family’s legacy of innovation by incorporating adjustable design features into the Loving Moments maternity collection.

Corrado also strongly believes in bringing top quality maternity clothes and bras to women regardless of income level. “Creating an affordable maternity to nursing collection makes Loving Moments a true maternity destination for all of our Walmart moms,” Corrado said.

Loving Moments achieved Corrado’s initial goal of bringing affordable nursing essentials to moms, and the inclusion of the maternity essentials collection presents Corrado with the opportunity to reach expectant moms and fulfill their everyday maternity needs with a collection they’ll love.

About Loving Moments:
Committed to providing new and expectant moms with the maternity and nursing essentials they need and love, Loving Moments by Leading Lady encourages the bond between a mother and her baby by creating maternity clothes and nursing bras that encourage close contact important for successful breastfeeding. 

Leading Lady

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