Home / Knowledge / News / Apparel/Garments / Walmart debuts Loving Moments maternity to nursing line
Walmart debuts Loving Moments maternity to nursing line
08
Nov '13
Loving Moments by Leading Lady proudly announces Walmart’s new maternity line that features maternity essentials that are functional, fun, and affordable for all moms.

Loving Moments’ maternity collection complements the existing Loving Moments nursing collection and together they create a family lifestyle destination for both new and expectant moms. For the first time, Loving Moments delivers stylish apparel that can be worn through pregnancy and nursing.

Walmart hand-picked 354 stores nationwide to carry the full maternity to nursing collection and selected an additional 923 locations to carry both the adjustable maternity leggings and maternity belt. The entire maternity to nursing collection will also be available to shoppers online only at Walmart.com

A tradition of invention and design:
No stranger to innovation, Leading Lady has been a leader in maternity and nursing bra design for over 74 years. In 1959 Leading Lady patented the first maternity brassiere, and in 1974 invented a one-hand nursing clip which is a standard feature on nursing bras today.

With a pulse on nursing trends and necessities, Loving Moments by Leading Lady created the maternity to nursing collection to include nursing bras and maternity clothes that have added flexibility to effectively grow with baby and allow for wear from pregnancy to breastfeeding.

Leading Lady President Mark Corrado, a third-generation owner, carries on his family’s legacy of innovation by incorporating adjustable design features into the Loving Moments maternity collection.

Corrado also strongly believes in bringing top quality maternity clothes and bras to women regardless of income level. “Creating an affordable maternity to nursing collection makes Loving Moments a true maternity destination for all of our Walmart moms,” Corrado said.

Loving Moments achieved Corrado’s initial goal of bringing affordable nursing essentials to moms, and the inclusion of the maternity essentials collection presents Corrado with the opportunity to reach expectant moms and fulfill their everyday maternity needs with a collection they’ll love.

About Loving Moments:
Committed to providing new and expectant moms with the maternity and nursing essentials they need and love, Loving Moments by Leading Lady encourages the bond between a mother and her baby by creating maternity clothes and nursing bras that encourage close contact important for successful breastfeeding. 

Leading Lady


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile industry, India

The event should be organised every year

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search