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John Lewis introduces first ever 'Christmas Jumper' line
08
Nov '13
Propelled into popular consciousness by Bill Crosby in the Eighties, the Christmas jumper has for years evoked memories of family Christmases and tongue in cheek holiday cheer.

No longer associated with Mark Darcy and unfashionable Uncles, it is now a must-have for the holiday season. This year John Lewis is celebrating the revival of this festive-wear by launching their first ever ‘Christmas Jumper Collection’.

The ‘Christmas Jumper Collection’ is an edited capsule collection of 14 styles, John Lewis’s biggest selection of Christmas jumpers to date. Festive frivolity and retro style is at the heart of the collection, which includes on-trend Fair Isle, oversize snowflakes patterns, and kitsch figures including reindeers and penguins, as well as an exclusive charity partnership.

The collection includes four designs in collaboration with children’s charity Save the Children, for men and women, offering an opportunity for customers to give something back this Christmas. John Lewis is the official retail partner for Save the Children’s Christmas Jumper Day, which encourages the UK to wear a Christmas jumper on 13th December, and donate £1 to the charity.

The menswear Christmas Jumper Collection also features exclusive styles from designer menswear labels from both sides of the Atlantic including Hackett, Tommy Hilfiger, Original Penguin, Gant, Franklin & Marshall, Ted Baker, and Barbour as well as John Lewis private label John Lewis & Co.

Nick Keyte, Head of Buying for Menswear at John Lewis, says: “The Christmas jumper is now an iconic item and in the last few years its popularity has soared.

"John Lewis has responded to last year’s sales of Christmas themed jumpers by launching our largest selection to date, celebrating the revival of this festive classic. I’m looking forward to wearing mine on Friday 13th December to help raise money for Save the Children.”

John Lewis


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