All of the Group’s sales channels contributed to the sales growth in the third quarter. The BONITA umbrella brand recorded like-for-like sales growth of 5.3% for the first time since it was taken over by TOM TAILOR GROUP. As announced with the capital increase at the end of October, the Group reported a sales increase of 64.6% to EUR 656.0 million in the first nine months. The recurring EBITDA jumped 52.8% to EUR 47.2 million.
“The benefits of further integrating BONITA and TOM TAILOR became visible for the first time in the third quarter. Our retail business grew significantly on a like-for-like basis, outperforming the overall market trend. Thanks to our efficient platform, we are in an excellent position to take full advantage of the upcoming Christmas shopping season, while our stronger equity base will enable us to pursue our growth course at the same time,” said Dieter Holzer, Chairman of the Management Board (CEO) of TOM TAILOR Holding AG.
TOM TAILOR umbrella brand enjoys solid growth on a like-for-like basis and as a result of sales area expansion
The expansion of the TOM TAILOR umbrella brand had a positive impact on sales across all sales channels. In the first nine months, the TOM TAILOR retail segment grew its sales by 28.4% to EUR 174.9 million (previous year: EUR 136.2 million). The like-for-like increase in sales amounted to 7.8%, while the overall market declined 2.0%. TOM TAILOR has achieved growth for its 19th consecutive quarter. The brand’s dynamic e-commerce business also contributed with sales up 19.1% to EUR 28.0 million (previous year: EUR 23.5 million). Supported by the TV advertising campaign, e-commerce sales even increased 27.2% in the third quarter.
Despite the on-going challenges in the wholesale market, the Company boosted sales in its wholesale segment by 10.7% to EUR 226.9 million in the first nine months (previous year: EUR 205.0 million). Since the beginning of the year, TOM TAILOR has increased the number of shop-in-shops by 198 to 2,229 and franchise stores by eleven to 186.
Shorter lead times take effect at BONITA
Sales in the BONITA segment, which comprises its retail stores and the e-shop launched at the beginning of June, came to EUR 254.2 million in the first nine months. Bolstered by the positive effects of the shorter lead times and the new design process, like-for-like sales grew in the third quarter by 5.3% for the first time since the BONITA takeover.
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