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Forever 21 debuts Mickey Mouse inspired women's apparel
09
Nov '13
Disney and Forever 21 launched a new collection of limited-edition women's apparel and accessories, under the Mickey & Co. collection by Forever 21 label. Inspired by vintage Mickey Mouse designs with an '80's vibe, the collection is available now at Forever 21 stores--just in time for the holiday season.

The Mickey & Co. brand was first introduced in 1984, and the apparel collection it adorned was one of the fastest selling collections in Disney's history. The Mickey & Co. collection by Forever 21 features Mickey Mouse and friends in exuberant artwork with bold pops of color.

The Mickey & Co. collection by Forever 21 features 46 pieces including reversible pop-over sweatshirts, oversized tees with rolled and tacked sleeves, denim on denim with a two pocket chambray shirt, and a screened denim jacket.

"Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion,"said Stephen Teglas, vice president of licensing, Disney Consumer Products. "Forever 21 is a leader in delivering on-trend fashions, and the new Mickey & Co. line is sure to be a hit with their guests and Disney fans everywhere."

"We are excited to re-introduce this retro streetwise-style into our Forever 21 stores with Mickey Mouse, a character that has influenced pop culture worldwide," said Betsy Zanjani, Forever 21 senior vice president of product design. "Forever 21 selected artwork from the Disney archives that allowed us to remain true to the spirit of the original Mickey & Co. label, and create a collection that exudes fun."

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store.

Disney Consumer Products


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