Home / Knowledge / News / Apparel/Garments / José named as creative director for New Rock clothing line
José named as creative director for New Rock clothing line
11
Nov '13
The Spanish footwear brand has signed designer José Matteos as creative director for its new clothing line.

The origins of New Rock date back to 1929, but it was not until 1978 when this family of shoe crafters based in Yecla (Murcia) decided to use their expertise to launch a footwear line aimed at a new market niche: the rockers and headbangers of the day.

Now led by the family’s third generation, New Rock has evolved with the ‘metalhead scene’, catering like nobody else for the aesthetic needs of alternative subcultures. From rockabillies to cybergoths, the brand has a broad client base and its products have featured in films like “Matrix”, “X-Men”, “The Fast and the Furious” and Spanish film “The Witches of Zugarramurdi”. It exports more than 90% of output and has more than 1,500 points of sale all over the world, as well as showrooms in Tokyo, Las Vegas, Moscow, Hong Kong…

Now, New Rock has taken another step in its global expansion, with the launch of a new line in ready-to-wear. It hopes that the new collection will help boost its multi-brand sales network and lead to double-digit growth in turnover, and is already getting ready to take part in the next London Fashion Week.

The designer behind the new collection, presented on November 2 at the New Rock head office in Murcia, is Galicia’s José Matteos, a regular at the OFF section of the Mercedes-Benz Fashion Week Madrid. Over the  last year, Matteos has dived deep into the brand’s identity to develop a collection that is unmistakeably New Rock and in keeping with its emphatic look. Zips, spikes, skulls, chains and, of course its iconic planet logo decorate this “Black Metal” collection.

Materials like new-age vinyl, leather and tulle contrast with flowing silk and organic cotton to create silhouettes in total black, designed with careful craftsmanship, contrasted with origami-style volumes. New Rock ready-to-wear, which in its first phase will go on sale in exclusive limited series, plans to extend its colour palette and introduce a denim line.

The New Rock Fashion Weekend saw presentation of its updated online customisation service, available from the brand’s e-shop, which offers infinite potential to personalise soles, leather and detail for all models of its shoes.

Fashion from Spain


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search