The partnership kicks off with the debut of the Annalise collection of stylish sleepwear, and continues in 2014 with further intimate wear ranges, available only at BIG W.
The Bondi-based cover girl said her sleepwear designs were now accessible to everyone: “Joining forces exclusively with BIG W on Annalise is a dream come true. Over the last few months the BIG W team and I have been busy creating a collection that is as beautiful to wear as it is to look at, but also helps women everywhere fall in love with their curves.
“I’ve been hands on with the range to ensure it’s fabulous, flattering and fashion forward. The only thing the range lacks is a high price tag,” said Braakensiek.
BIG W Head of Intimates, Stephanie Rew, said Annalise’s range brings even more choice to the store’s customers: “Annalise understands that BIG W’s customers demand quality on trend fashion but at the lowest possible prices.
“Annalise now stands alongside BIG W’s other big names in apparel including Peter Morrissey and Michelle Bridges, the Mambo surf wear brand and our bestselling Emerson women’s wear range.
“In keeping with BIG W’s strategy to offer our customers more convenience when they shop, Annalise sleep wear is now available in BIG W stores, online and through the BIG W app,” said Rew.
Textiles | On 24th Mar 2017
Li & Fung Limited, the world's leader in consumer goods design,...
Apparel/Garments | On 24th Mar 2017
In a step towards using the internet to bring small businesses around ...
GST will certainly reduce a lot of paperwork in future
Very few machinery manufacturers have R&D units
We constantly communicate with employees at all levels
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
"Now we can see the Russian trend in international fashion. And Russian...