The partnership kicks off with the debut of the Annalise collection of stylish sleepwear, and continues in 2014 with further intimate wear ranges, available only at BIG W.
The Bondi-based cover girl said her sleepwear designs were now accessible to everyone: “Joining forces exclusively with BIG W on Annalise is a dream come true. Over the last few months the BIG W team and I have been busy creating a collection that is as beautiful to wear as it is to look at, but also helps women everywhere fall in love with their curves.
“I’ve been hands on with the range to ensure it’s fabulous, flattering and fashion forward. The only thing the range lacks is a high price tag,” said Braakensiek.
BIG W Head of Intimates, Stephanie Rew, said Annalise’s range brings even more choice to the store’s customers: “Annalise understands that BIG W’s customers demand quality on trend fashion but at the lowest possible prices.
“Annalise now stands alongside BIG W’s other big names in apparel including Peter Morrissey and Michelle Bridges, the Mambo surf wear brand and our bestselling Emerson women’s wear range.
“In keeping with BIG W’s strategy to offer our customers more convenience when they shop, Annalise sleep wear is now available in BIG W stores, online and through the BIG W app,” said Rew.
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