Home / Knowledge / News / Apparel/Garments / Model Annalise & BIG W join forces for new intimate wear
Model Annalise & BIG W join forces for new intimate wear
11
Nov '13
Model, actress and television personality Annalise Braakensiek begins a new partnership with discount department store BIG W, bringing Australian women an exclusive collection of low price, on trend intimate apparel.

The partnership kicks off with the debut of the Annalise collection of stylish sleepwear, and continues in 2014 with further intimate wear ranges, available only at BIG W.

The Bondi-based cover girl said her sleepwear designs were now accessible to everyone: “Joining forces exclusively with BIG W on Annalise is a dream come true. Over the last few months the BIG W team and I have been busy creating a collection that is as beautiful to wear as it is to look at, but also helps women everywhere fall in love with their curves.

“I’ve been hands on with the range to ensure it’s fabulous, flattering and fashion forward. The only thing the range lacks is a high price tag,” said Braakensiek.

BIG W Head of Intimates, Stephanie Rew, said Annalise’s range brings even more choice to the store’s customers:  “Annalise understands that BIG W’s customers demand quality on trend fashion but at the lowest possible prices.

“Annalise now stands alongside BIG W’s other big names in apparel including Peter Morrissey and Michelle Bridges, the Mambo surf wear brand and our bestselling Emerson women’s wear range.

“In keeping with BIG W’s strategy to offer our customers more convenience when they shop, Annalise sleep wear is now available in BIG W stores, online and through the BIG W app,” said Rew.

Woolworths Holdings

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search