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GAP's new campaign focuses on spreading hope & joy
Nov '13
Gap’s global marketing campaign focuses on giving and spreading love, hope and joy this holiday season. The campaign continues to build upon the idea of getting back to what matters most, which Gap introduced earlier this fall with its “Back to Blue” campaign.

“For a few short weeks during the holidays, we become conscious of what matters most to us. It’s a time when moments turn into memories, experiences become traditions, and gifts become sentimental reminders that we’ll cherish for years to come,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Make Love is about giving love through action, whether it’s a service to others or a gift that’s a representation of love.”

The new campaign, which includes print, outdoor, direct mail, social and cinema plus new digital content daily, features an influential group of artists and activists who are using their creative talents to make a difference in the world.


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