Home / Knowledge / News / Apparel/Garments / New Burlington survey reveals 'style is everything'
New Burlington survey reveals 'style is everything'
19
Nov '13
Burlington, a national off-price retailer offering fashion-forward apparel at great prices, asked 1,000 women across the country about how their outfit affects their confidence and found that in fact, style is everything. 

Style plays a major role in how women feel - affecting their emotions, confidence and even their performance each day.

One of the most telling findings of the 'Burlington's Impact of Style Survey' is that 89% of respondents said if they feel good about the clothes they are wearing, it positively impacts the way they perform. 

Some 85% state that, when deciding what to wear each day, how they feel in the outfit is more important than how others perceive them. The survey also found that clothing can strongly convey confidence.  Of those surveyed, 69% say feeling stylish in their outfit makes them feel "confident they can take on anything."

Given these findings, Burlington was inspired to establish Style Is Everything, the retailer's new advertising campaign. The campaign reflects that style goes beyond great looks; it can boost confidence, and alter day-to-day behavior.

"Burlington has been and continues to be synonymous with great value.  Consumers know that when they walk into one of our stores, they'll walk out with the same brand name merchandise for a lot less than they would have paid at a department store," said Bart Sichel, EVP and Chief Marketing Officer at Burlington.

"What customers, however, may not realize, and what 'Style is Everything' set out to reveal, is that customers are actually walking out with something even more powerful – the means to actually change the way they feel and carry out their day, as well as the way they are perceived."

The new campaign redefines what style means through the eyes of the customer, and will engage with them across all marketing and advertising touch points, including, television, radio, direct mail, email, website, social media, and in store.

About Burlington: 
Burlington is a national retailer offering style for less with up to 65 percent off department store prices every day. Departments include ladies' dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children's clothing. 

Burlington


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search